Holy Cow my friends!
I just received a very interesting email today that I know will create a real issue for many PPC marketers.
Here’s the short story… Yahoo has decided that they are closing down the Yahoo Search program.
Now maybe I am wrong here but when I read that email above that is exactly what it says to me.
"…we have decided to close the program effective April 30, 2010."
Am I reading that correctly?
Then they go on to recommend that all of us Yahoo Search marketers go on and begin using Chitika. That is fine (I already have an account) but it is a whole different world.
Now the people for whom this will be the biggest blow is all of those 150,000+ folks that were tossed out on their A$$’s by Google earlier this year. Remember when Google started sending messages to AdWords users telling them that their accounts were closed and their could NEVER open a new account again?
I know for many of them the only (obvious) option was to roll their efforts over to Yahoo. MSN (Bing) just doesn’t return the traffic like most folks are used to so Yahoo seemed to be the best option.
Well No Longer.
Good Bye Yahoo and hello marketing way outside of PPC .
Now, please tell what you think of this amazing move? Smart or not. Ballsy or not. Scary or not! Tell me what you think.
Onward & Upward!