marketing

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Right brained vs. left brained… Where do you fit in?…

Where does your marketing fit in?…

Are you even aware that this is how we all work.

Do you tend to live and work within one side over the other or do you have a good balance.

Most people tend to sway strongly toward one sire… which is yours?

Take a moment and read over the words on each side (you left brained people are probably alreday doing that ūüėČ ).

Once you read over them you need to actually think about each term used.¬† None of them are “good” or “bad”, but if any are used in exess then they do become a problem.¬† Think about it… if all of your focus is on analytics then how do you ever escape from those thoughts and make a decision to move forward.¬† Likewise, if all you do focuses around yearing or passion then you too may have issues as you do need some element of strategy and analytics to help you make a decisions.

Now I suppose the last way you could attack this would be to put people in place around you to compensate and cover the side of the brain on which you do not work.¬† That would be a huge help… provided you could actually make the move to get them in place.

Think about it.

Are you right brained or left brained? Once you know thjat then take some steps to make sure you properly incorporate the other half and you will find you are MUCH more productive in the long run.

Onward & Upward!

Sam

P.S. Did you notice that the title of this post is “left brained vs. right brained”… does it bother you that I switched the order between right and left.¬† If so, which side of your brain¬†noticed that?

Filed under Blog, General Musings by  #

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Yes, I’ve been very bad about posting to this blog… but I have been extremely busy!

About two months ago I took on a new project that entailed me overseeing a project for Mike Filsaime.  It started out as a part time piece but has since grown to what I feel can become a significant piece of what I do.  What is it I am working on?

Can’t tell you exactly

But I will say that right now I am in the process of doing a major re-working of this project.  As I see it, I want this to account for roughly a quater of what Mike’s empire is worth.  That will be no small potatoes!

I will say that I love what I am doing.  There are some fantastic things that we are doing that will make this concept one of the best one can find online.

The group Mike has working for him is a sharp and highly motivated.  There is a lot of talent and drive there and I am thouroughly enjoying being a part of it.  I spent a few days up at his office in Long Island recently and was able to get some good one-on-one time with Mike.  I will say he is a great guy and has an interesting outlook on what he does.  I can also say that having gotten to know him some I do agree wiuth what he is doing with his current focus.  Very smart on a number of levels.

Well, I feel that I have barely hinted about a few things but not given you any meat.  Sorry, but that is where I am at present.  I will keep you posted as it all develops.

Onward & Upward!

Sam Knoll

 

 

Filed under Blog, General Musings, Online Marketing by  #

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Before I get rolling on this I feel I need to make an important distinction:

When attempting to affect the position in which a given page shows in the Search Engine Results there are generally two lines of work that are performed.

First we have SEO or Search Engine Optimization.  This is the work that is done ON a website (which in the Search Engines’ eyes is actually a collection of interlinked individual pages) to help guide the engines to associating pages with the topics we want them to.  This also includes designing pages so they are Search Engine friendly meaning it is as easy as possible for the Search Engines to move through a page and rapidly determine its focus.  This also includes a well designed linking strategy within a site’s pages to maximize and control the flow of page rank as it is passed from page to page.

This is an area that once upon a time was the key to ranking highly in the Search Engines results.  These days, the on-site work still needs to be done to maximize results but it is all that happens off of your site that is most important to the Search Engines.

Search Engine Marketing or SEM is the collection of tactics and efforts that take place off of your site for the purpose of increasing a page’s standing in the Search Engine results.  This can be made up of many activities but at the root of it all is linking.

In the evolution of SEM there was a time when simply having the most links pointing to a page got you the results you wanted.  It didn’t matter from where those links came as long as there were lots of them.  That can still be true to some extent today but the game has changed.

There are many factors that a Search Engine considers (at least the ones we are aware of) when determining its "opinion" of what a link does for your page.  These factors include:

  • The age of the domain from where the link is coming
  • The relevance of the page content from where the link is coming
  • The relevance of the link anchor text
  • The page rank of the linking page
  • The overall "quality" (a nice subjective view) of the linking page
  •  And a number of other factors

 Taking all of that into consideration the impact of fewer, high-power links as opposed to a ton of lower quality links would start to explain how some pages with seemingly low link counts (relative to the other ranking pages around them, are able to make it onto the first page of the SERP’s.

 Logic says then that website owners would serve themselves well to put their efforts into securing links from high PR, well respected sites (which can take some serious work) as opposed to going the easier route which is the acquisition of tons of lower quality links.

This leads to one more issue…

What the client expects.

I purpose that we as SEO practitioners and consultants owe it to our clients to explain the situation and shift their focus away from expecting to see a rapidly growing number of links over time to seeing instead the results they desire — top ten placement for their target search terms.

What’s your take on this?

Filed under Blog, General Musings, Online Marketing, SEO by  #

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Listen in as I join Chris Curtis for deep discussion about eCommerce 2008 – what to expect this year in online marketing, promotion and sales!

Chris is an extremely informed marketer, promoter, and a very adept interviewer.  On top of all of that she is an awesome person.

Use the player below to listen in on the interview.

 

There are some great nuggets of IM and general marketing wisdom in this interview.

You also get a further look inside the head of Sam Knoll.

Onward & Upward!

Sam Knoll

 

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Transparency…

The marketing world is realizing that playing in the Web 2.0 requires understanding a new set of rules in regards to honesty and disclosure.

Now, the term transparency is far from being a new one in marketing vocabulary.  It is a term that has been tossed around and used for decades.

What we are seeing in present day is that the new Social media and the communities upon which it is built are redefining how the term applies to companies AND their marketing.

In the marketing agency days of old the term was often used when referring to client:agency interactions.  This usually pertained to elements of strategy, branding, positioning… and billing.  Generally it was about the client, not their target market.  Beyond the Agency – client dealings, the consumer only needed to know what the marketers wanted them to.

Well, times have changed.

Times Have Changed

In the new frontier of Web 2.0, social media it is the consumer who demands transparency of the companies delivering marketing messages left and right all around them.

Blogs, forums and the rapidly increasing number of newer style community sites like top dogs, FaceBook, YouTube, MySpace, Ning based sites, Flickr, Squidoo, etc, are all powered by if not run by (the site owners will be the first to admit this) the end users.  These users are often intelligent, educated, tech savvy, and extremely openly opinionated.

Want to play on the 2.0 playground?

Want to be one of the businesses welcomed into their court?

You’d better be willing to be 100% forthright and transparent in your intentions and motives or at some point you will be found out.  When this happens, the very same, all important social influencers that can help make you a household name can also quite adeptly lead the charge to run you right out of town.

Now, besides the risk of being found out… you also must consider one other important element of the new, social consumers.

I mentioned earlier that these folks are now intelligent, educated and often very tech savvy.  On top of all of that, they are also becoming rapidly immune to may of the tried and true marketing techniques and frankly can see right through much of it even if it is completely opaque by design.  Again, once this is realized by the social consumers they will at the very least tune out your marketing message all together (that is the softest least damaging reaction).

Gotta Be Willing To Lay It All Out

Think about what consumers want… a merchant who is willing to be openly honest and share everything with them (even if it means telling them that ultimately you hope they’ll buy your product) or someone employing smoke and mirrors. 

The bottom line is — if you want to sell today, you have to put away the bag of tricks, put on your honesty hat and lay it all out there at the get go.

If your message is true and your motives good, there is still plenty of room at the top.  Just make sure you don’t have any dirt hiding under the carpet just waiting to be discovered.

This is pretty basic stuff yet, many larger traditional marketing groups seem to have a hard time grasping it let alone embracing it.

Do you agree or do you think the same game as ever can still be played in the social web?

What Do You Think?

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Offline Marketing, Online Marketing by  #

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