Yes, I’ve been very bad about posting to this blog… but I have been extremely busy!
About two months ago I took on a new project that entailed me overseeing a project for Mike Filsaime. It started out as a part time piece but has since grown to what I feel can become a significant piece of what I do. What is it I am working on?
Can’t tell you exactly !
But I will say that right now I am in the process of doing a major re-working of this project. As I see it, I want this to account for roughly a quater of what Mike’s empire is worth. That will be no small potatoes!
I will say that I love what I am doing. There are some fantastic things that we are doing that will make this concept one of the best one can find online.
The group Mike has working for him is a sharp and highly motivated. There is a lot of talent and drive there and I am thouroughly enjoying being a part of it. I spent a few days up at his office in Long Island recently and was able to get some good one-on-one time with Mike. I will say he is a great guy and has an interesting outlook on what he does. I can also say that having gotten to know him some I do agree wiuth what he is doing with his current focus. Very smart on a number of levels.
Well, I feel that I have barely hinted about a few things but not given you any meat. Sorry, but that is where I am at present. I will keep you posted as it all develops.
Onward & Upward!
Before I get rolling on this I feel I need to make an important distinction:
When attempting to affect the position in which a given page shows in the Search Engine Results there are generally two lines of work that are performed.
First we have SEO or Search Engine Optimization. This is the work that is done ON a website (which in the Search Engines’ eyes is actually a collection of interlinked individual pages) to help guide the engines to associating pages with the topics we want them to. This also includes designing pages so they are Search Engine friendly meaning it is as easy as possible for the Search Engines to move through a page and rapidly determine its focus. This also includes a well designed linking strategy within a site’s pages to maximize and control the flow of page rank as it is passed from page to page.
This is an area that once upon a time was the key to ranking highly in the Search Engines results. These days, the on-site work still needs to be done to maximize results but it is all that happens off of your site that is most important to the Search Engines.
Search Engine Marketing or SEM is the collection of tactics and efforts that take place off of your site for the purpose of increasing a page’s standing in the Search Engine results. This can be made up of many activities but at the root of it all is linking.
In the evolution of SEM there was a time when simply having the most links pointing to a page got you the results you wanted. It didn’t matter from where those links came as long as there were lots of them. That can still be true to some extent today but the game has changed.
There are many factors that a Search Engine considers (at least the ones we are aware of) when determining its "opinion" of what a link does for your page. These factors include:
- The age of the domain from where the link is coming
- The relevance of the page content from where the link is coming
- The relevance of the link anchor text
- The page rank of the linking page
- The overall "quality" (a nice subjective view) of the linking page
- And a number of other factors
Taking all of that into consideration the impact of fewer, high-power links as opposed to a ton of lower quality links would start to explain how some pages with seemingly low link counts (relative to the other ranking pages around them, are able to make it onto the first page of the SERP’s.
Logic says then that website owners would serve themselves well to put their efforts into securing links from high PR, well respected sites (which can take some serious work) as opposed to going the easier route which is the acquisition of tons of lower quality links.
This leads to one more issue…
What the client expects.
I purpose that we as SEO practitioners and consultants owe it to our clients to explain the situation and shift their focus away from expecting to see a rapidly growing number of links over time to seeing instead the results they desire — top ten placement for their target search terms.
What’s your take on this?
Listen in as I join Chris Curtis for deep discussion about eCommerce 2008 – what to expect this year in online marketing, promotion and sales!
Chris is an extremely informed marketer, promoter, and a very adept interviewer. On top of all of that she is an awesome person.
Use the player below to listen in on the interview.
There are some great nuggets of IM and general marketing wisdom in this interview.
You also get a further look inside the head of Sam Knoll.
Onward & Upward!