define your brand
I believe one of the greatest hurdles for most small businesses is that they don’t know who THEY are.
It does next to no good to identify and try to sell to other businesses or consumers if you haven’t yet defined who you are and clearly developed your own brand. I do a fair amount of work in Competitive Intelligence for clients and in all cases the first thing I make sure happens is that they know everything about themself that they would like to know about their competition.
I liken this to the idea that if you do not have a clear picture of your starting point followed by a clear picture of your goal… there is no way you can successfully navigate from one to the other.
So what exactly is a "Brand" and how does one define it?
Well, I have a gift for you today in the form of a presentation that I stumbled across on SlideShare.net. I strongly urge you to take a few minutes and watch it below. There is not audio (so don’t worry that your speakers are not working) but what you’ll see on the screen says it all.
Enjoy… Learn… Put Into Practice… I am.
[slideshare id 28886&doc=the-brand-gap-14630&w=425]
(Use the controls above to move through the presentation)
Let me know what you think after you watch it. Your comments will help us all use this information.
Onward & Upward!