This one is pretty easy first to understand which pieces need to be affected and then to do it. This problem is… most people cut themselves short and don’t ever take the time to actually put it all in place.
Now, I said that this is not hard to do and it isn’t. It just takes making sure all of your bases are covered very carefully.
Now, as there are 13 different factors (and actually there are more!) that need to be affected I am going to revisit this post over the next few weeks to cover each of the different factors and explain each of them.
Today, let’s start with the first three of them:
1. Keyword In Domain Name – this one is an easy one. If we do a search for just about any topic we shall see that often the first ranked page (or one of the first) will have the search term within it’s name.
In terms of best domain names, .com, .net and .org are the best domains. The rest are a little harder to rank for as the SE’s don’t seem to give them the same credibility (OK… we won’t get into .org and .edu sites right now as they are a different ball game).
Now, if you can’t get a domain name with your keyword directly in it then try using hyphens between the words as the next best option. You can also add a prefix or suffix to the domain name, like theseowebsite.com or seowebsitereviews.com.
If you do try one of the above please keep in mind that a name with a suffix seems to rank better than a name with a prefix added. In short you want the target keywords to be at the front of the name.
There are many other factors that also need to come into play but if they are also in place then the site with the search term in it’s name will win out.
2. Keyword in Page Title Tag – This one is even easier than the last one. All you need to do is have the actual target keyword (phrase) in the page title of the page.
This shows up in the tags within the pages actual code. In short you MUST have a Title tag… period.
The tags on a web page do not hold nearly the power they did a few years ago but they are still important to hit properly. In short we want then to be correct so the SE reads them and displays our page as we want it and taged with the terms we feel are important.
Google will read your title tag and use it to determine what your page is about. In short, the title tag is noted to have consistent positive correlation with higher website rankings.
It will be extremely rare to find a page ranking well that does not have its keyword in it’s title tag.
3. Keyword in the URL – This is really only important in cases where you want to see internal pages ranking for specific terms. In these cases you want the keyword in the pages name. This works in similar fashion to the domain name itself.
Think about a blog for instance. It will be much easier to rank for a term that is in the URL identifying the page as opposed to a year/month/day/ post number. If you are blogging… and frankly for all sites please make sure the URL’s of each page properly identify the actual page topic.
Well that is all I am covering today. In my next post I will go over the next 3-4 pieces of this little seo puzzle.
Onward & Upward until them my friends.
P.S. Please feel free to enter any comments you may have here as it is an important part of all of us learning together.