August 2009 Archives

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Whew!… sorry to have been remiss in my posting but summer family time becomes much more important than all else.  That is why we work on the Internet right?!

Well, what I have for you today is a slide that we used in a recent presentation we were asked to provide for Bayer (yes… the Bayer you are thinking of ) on the social web. 

The thrust of the presentation covered the importance of your presence as an "Authority" for your segment, product, brand type etc.  There are a tremendous number of areas that we need to effect to cover this all properly.  The diagram below exhibits that perfectly:

social-media-1.jpg

 

This is a relatively small look at much of what one will deal with when attempting to affect the social media universe we all operate (or at least SHOULD operate!) in.  I have no doubt that you will be able to add many services as there are many more out there right now and many more coming to light each and every day. 

Please feel free to let me know what you feel is missing and I will recreate a new version of this image with all of your suggestions in place.

Now I also want to point out that we never did say that the fine folks at Bayer even attempt to deal with all of these presences.  We picked a much smaller field and then walked them through exactly how we tie them all together and then grow the whole thing.

We will be taking the presentation and making it a video that will be posted on our site shortly.  It is a dynamite talk!

Please do let me know what other services I should add and we shall produce a bigger, better image!

Onward & Upward!

Sam

 

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