February 2008 Archives

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I’ve just launched my newest software application.

The name of it is The Ultimate Exit Popup and it is pulling in great reviews.

This is a super, easy to use desktop application that enable anyone to add unblockable exit popups to their pages in just five simple steps… taking less than 60 seconds.

The main sales page is located at www.ultimateexitpopup.com and the "Advanced version" which comes with Master Resell and Rebranding rights is available here: UltimateExitPopup Advanced (there is a special offer on the advanced given to all buyers of the personal edition).

I’ll be adding a demonstration video to the sales site in the next few days and I’ll also post it here as well.

That’s all for now.

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Online Marketing, Software by  #

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I suppose I should say not TV in general but TV advertising (the state of TV as we know it today is another post on another day).

I find it very entertaining and interesting to watch advertisers restructure and redirect how and where their marketing dollars are spent.

Yes, most folks know that "social media" is pretty much the latest and greatest thing since sliced bread, especially if the conversation mentions the word "Web" and the numbers "2.0". 

The great riddle is how to harness it and even more importantly, how to monetize it.

Take a look around and you will notice all of the major television networks trying to generate conversation and interaction between viewers.  This, really in an effort to draw people into their websites.

That is what the networks are doing, but what are the companies that typically advertise on those networks broadcasts doing.

The answer is… not spending anywhere close to what they used to on TV ad time.

I recently read the results of a very interesting Forrester Study that details this exact topic.

Here are a few of the findings:

  • Sixty-two percent of marketers believe television advertising has become less effective in the past two years, but close to half of the advertisers surveyed have already started to experiment with new ad types to work with DVRs and VOD programs. Eighty-seven percent of advertisers believe branded entertainment will play a stronger role in TV advertising in the coming year.

  • Advertisers are eager to try new ad formats, including ads in online TV shows (65 percent), ads embedded in VOD (55 percent), interactive television ads (43 percent), and ads within the set top box menu (32 percent)

  • Over 50 percent of marketers reported that when half of all TV households use DVRs, they will cut spending on TV advertising by 12 percent.

  • Eighty-seven percent of respondents said they intend to spend more on Web advertising this year.

  • Seventy-two percent of marketers are very interested in having individual commercial ratings rather than average commercial ratings.

Ah yes, did you notice the mention there of the DVR.  That technology alone is singlehandedly giving TV advertising a hard spanking.  All one has to do is record, and then start watching a show 10 minutes into that same show.  Do that and you can fast forward through all of the commercials.  You no longer have to watch a single one.

So what next?

What will happen as more people do their TV viewing through the computer?

Can you say "Opportunity" for those individuals and companies that understand and can harness the Internet as an interactive, marketing channel.

Well, this is all new enough that the jury is still out, but TV and more specifically TV advertising seems to be a dying breed.

Filed under General Musings, Offline Marketing by  #

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It is quite easy to get caught up in all of our busy concerns, work, goals, desires, frustrations etc.

It is also quite easy to allow all of those pressures of life consume us to such an extent that we don’t make the time or patience we should for those important people around us in our lives.

All of the "stuff" that consumes our time and energy all feels so very important doesn’t it?

Well, let me ask you a question…

What is really important?

Before you even start to answer that for yourself I urge you to watch the short (11:32) video below… then ask and answer that same question of yourself.

 

 

 If you have any trouble viewing the video above

you can see it on Google Video Here

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Videos by  #

10

This is an honest (I hope I don’t get myself in trouble) review of Keith Wellman’s newest product release, a website building membership concept called ZEzWeb.

First off I must say that Keith is a very smart marketer.  He has enjoyed a nice level of success with past products and will most likely do the same with this one.

So what exactly is ZEzWeb and what do I think of it?

EDIT: folks have been trying to get signed up but need an invitation code.  This is not open to the public at present but Keith has said he will let my readers in.  The code for now is "vip" without the quotes.

In a nutshell, ZEzWeb is a membership concept that gives users a relatively streamlined ability to build websites via a simple to use web interface.

This is designed for anyone wanting a sales site up on the web but either doesn’t want to or is not able to pay other folks to create a countdown page, the sales page, and/or squeeze page they will need.  It steps you through pulling together the different aspects you need for each page and organizes them in a predefined template (or you can set it up on a blank page if you wish.)

The templates they use are based upon tried and tested IM principles and I would say could be pretty effective if they are populated with the right content.  If you are new to copywriting and/or building a sales site then this will be a definite help to you.

I do like the fact that you have the option of putting a countdown page and squeeze page in place before your sales page.  Those are both valuable tools that require an  extra step in production that many people fail to take.

Another nice feature is the ease of Pay pal integration or another processor of your choosing if you like.

They have even built in an upsell feature where you can enter your own upsell… or if you don’t have one, they will provide one for you.  I don’t know yet (so I apologise if I am wrong) but I have to imagine that they are getting something out of providing your upsell either in the form of affiliate revenue or in plugging their own products within the upsell. 

Yes, I can honestly say I would have liked to have access to a system like this when I was just getting rolling.

Now as for functionality, let me first point out that this system is in Beta so there are still some areas to be populated and some small kinks to be worked out.

The entire site operates in a slick black interface so it does look pretty cool.  However, I have found it slow to load which is a little annoying.  They are letting in 1000 people for free and there have been some big guys (themselves included) promoting the thing so their server is most likely getting hammered right now.  I imagine they will work on and improve that aspect of the membership.

To set up a "campaign" you need to enter a domain name.  I did not yet see where you would get the DNS info for a name you already own.  Yes, you can enter and set up a domain you already own but there are no instructions for what DNS settings you need to use to make your site live (that may be coming too)

They do also offer the option of buying a domain name through the interface.  All I can say is… pretty smart.  What they are doing is taking you to a reseller account that is actually part of Godaddy.  In the big picture of things I suppose I could say "Who cares" if I am setting up a site and I need a domain then it is a great added feature that they make it easy to grab one.  I imagine their goal is to also create a nice residual revenue stream with that as well.

 There is a decent amount to what they have created so I could go on here for quite a while.

Rather than do that, here is my summary and recommendation.

In short, great concept that will be very helpful for anyone in the new to somewhat experienced Internet Marketer levels.

Yes, there are some kinks and issues to work out but again, I think the concept has a lot of merit.

The bottom line is, they are letting 1,000 people and I came in at about half way through that.

I recommend that you grab a spot (it’s free) and then see where they take this thing.

My invitation code is 498 which is not yet active.  For now the code to get in is "vip" without the quotes.

www.ZEzWeb.com

I am going to check and see if their TOS will allow me to make a brief movie of the members area.  If so I’ll be posting it shortly.

Onward & Upward!

 

Sam Knoll

Filed under Blog, General Musings, Product Reviews by  #

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