One of the many skills I have had to acquire over the last 5 years of working in the Marketing world is how to write copy.
Now, I’m not talking the sort of copy one finds in magazine ads, brochures, or on information websites. I had to learn how to write sales letters.
You know the ones, those long, long 20 to 30 page pieces designed with one purpose… to grab the reader, hook them and then draw them along through the story of my product or service. Like any writing, there is a real art to producing these pieces that can take time to develop.
What I have for you today is an e-book on copywriting, but not from the same perspective everyone else usually gives you.
What your see covers no mechanics but rather gets into the root emotion that powers every person to sign up for a list or purchase a product. It is different for everyone and every product. Understanding how to cut away all of the surrounding BS and zero in on the true motivating element will put your marketing message miles ahead of most any competitor.
This is my gift to you.