December 2007 Archives


That’s how long it’s been since my last post.

Yikes! I thought I had a new direction which included regular postings to this blog.

Turns out I did have a new direction as the “Commander of Analytics & Internet Strategy” with a marketing firm here in Durham (The Republik but I’ll tell you more about that another time). The work has been amazing, rewarding and needless to say, quite time consuming.

Hence the lack of posts.

Now, I’m not going to make any promises here and tell you that is all going to change because I can’t ensure it will. I’d darned sure like to fill this little vault full with helpful knowledge, and I just may do that… I just can’t say how quickly it will happen.

While we’re on the subject of promises, I did send out an email last night promising to lmake my newest software application available to my subscribers only (early bird first crack) tonight. Unfortunately, my timing on having the Master Resell materials finished that go with it has taken a lesson from my blog posting.

It is going to be another day or two before I can make it available to you.

So, as a way of saying thank you for your patience I’ve decided to give you a copy of another nifty piece of software I had made for myself recently. This is a cool little application, the importance of which will be immediately apparent to anyone who uses Google Adwords in their marketing arsenal.

What do you have to do to get it?

Simply use the link below to download your copy and start using it:

If you like you can see the sales page for it to learn about it here:

That’s all for now. I’ve got to go put the final touches on my new toy so I can make it available to you.

Thanks again for reading!

Keep an eye on your inbox over the next two days so you don’t miss the subscribers only special.

Onward & Upward!

Sam Knoll


We all know the headline is one of the keys to great copy.

It is the headline that pulls you in, opens your eyes, sets the tone and starts off the conversation.

Great headlines work all but forever.

Here’s one that I believe has to be one of the better ones ever:

Greatest Headline








Click here to see a larger image

Now work off of that and try creating a batch of your own headlines.

Onward & Upward!

Sam Knoll

Filed under Blog, Copywriting, General Musings by  #


OK, Here’s the straight link to download your copy of my new PPC tool: AW-Expander

This is a cool little app that anyone using Google Adwords in their marketing will find very usefull.

I am considering putting this out with Master Resell Rights (including some rebranding). If you are interested please let me know (you can email me or simply comment below.

Now I am off to finish up the Master Resell materials for my next product so I can get it into your hands by tomorrow.

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Gifts from Sam, Software by  #


One of the many skills I have had to acquire over the last 5 years of working in the Marketing world is how to write copy.

Now, I’m not talking the sort of copy one finds in magazine ads, brochures, or on information websites.  I had to learn how to write sales letters.

You know the ones, those long, long 20 to 30 page pieces designed with one purpose… to grab the reader, hook them and then draw them along through the story of my product or service.  Like any writing, there is a real art to producing these pieces that can take time to develop.

What I have for you today is an e-book on copywriting, but not from the same perspective everyone else usually gives you.

What your see covers no mechanics but rather gets into the root emotion that powers every person to sign up for a list or purchase a product.  It is different for everyone and every product.  Understanding how to cut away all of the surrounding BS and zero in on the true motivating element will put your marketing message miles ahead of most any competitor.

This is my gift to you.

Filed under Blog, Copywriting, Gifts from Sam, How To... by  #

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