January 2007 Archives

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Here’s a really new one for you that, if not addressed, could be all but catastophic for you.

This new security issue can affect even Firefox users which means browsing security holes aren’t just for IE anymore.

So what is this insidious new problem?

Well, here’s where it gets kind of scary.

Apparently it is possible for executable javascript to be attached to PDF documents.

This means that spyware can quite easilly be spread to your machine when all you’ve done is open a PDF document.  The code will automatically activate and execute whatever it is the nasty author designed it to do (key logging, cookie value capture, etc.).

This is a serious problem which it seems can be corrected by installing the newest Adobe Acrobat Reader update.

That may seem fine, but the real problem is that many, if not most, people may never be made aware of this before it’s too late.  There are a tremendous number of users of the Acrobat Reader that never update their software and there are also some folks on older machines and operating systems who simply cannot update.

You can read more about this issue and see some examples of how it works (in theory) at O’Reilly OnLamp.com and you can check out an ongoing discussion thread (there are links here to a number of discussions).

I urge you to use one of the links above and update to the newest Reader if you are able.

Just one more beautiful way our wonderful technology that we all love and count on so much can be a huge problem as well.

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Online Marketing by  #

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The newest Microsft operating platform is about to hit the market and start making waves.  The size of the waves and how stormy they may be is yet to be determined.

I myself have not worked with Vista beyond browsing through a bit of it on a friends machine (it’s good to know Beta tester type folks!) and I can say that at first glance it looked pretty cool.

Yes, they’ve done a lot of pretty cool things with it both in terms of functionality and aesthetics.

No, we do not yet know how stable (supposedly very), bug and security-issue-free it will prove to be. 

Only time will tell.

Now, corporations have had the final version – build 6000 – for a while now and I already mentioned that there were consumers Beta testing it, so you may have heard some things about it.

Regardless, I have a little peek inside I found via good old Ziff Davis’ Jim Louderback.

Here’s the scoop:

Hands on Review of Vista

Top 10 Favorite New Vista Features

6 Coolest Vista Tricks

These are all pieces put out by Ziff Davis Media and PCMagazine’s www.whatsnewnow.com.  If you don’t subscribe to their newsletter I suggest you try it out.

Lots of insider news and great product reviews.

I’ll review Vista once I have it on one of my machines.

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings by  #

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I’ve spent some interesting time recently moderating on a Private (members’ only) forum for Jim Edwards.

One of the things I see there that I also saw in some high priced coaching I did last year was dificulty in staying focused.

The ironic part of that is that one of the key teachings in both places was  to identify one’s niche and then focus in on it with laser precision and intensity.

The tough part for most people feels like the initial "niche identification process" as they languish over all of the possibilities in front of them.  I’ve watched many people sit stuck for months because they just couldn’t pick the right niche.  They analyze and research things to death and never get anything off the ground.

Now, I will admit that it is easy to fall prey to this trap.

Many if not most budding infopreneurs are seeking that big break/product/JV that will make them $100K or more over night.  We read about rags to riches every day and the folks that write what we read make it seem so easy.

Wake up!!

The folks writing that stuff are often people like me.  They are skilled copywriters who are adept at crafting a story, pulling you into it and leading you through and over every nook, cranny, twist, and turn they can throw at you.

It is their job to take the most likely mundane and craft a story around it that will engage and entertain you while preselling you on a product or service.

I’m here to tell you… don’t fall for it (speaking from experience).

Put on your blinders and don’t read those letters except to capture them as excellent examples of good copy you wish to emulate at a later date.

Resist buying the newest, latest and greatest.  There is no blue OR red pill you can take that will lead you down the path of IM enlightenment.

Pick your niche. 

It is going to be much easier if it is one about which you already know something.  Even better, if you have any level of expertise in most any field… there is a market wanting to hear from you.

Once you have your niche identified then hit it full bore. 

Use tried and true marketing techniques and avoid buying into any of the newest $5K to $10K systems.

I’ve been there and I promise you there is no Easy way to do any of this.  You need to set up basic marketing, response and support systems and then be tenacious about supplying good to great content with offers just sprinkled in occasionally.

The top marketers use pretty basic techniques to pull people into their marketing funnel, supply great content and then market the heck out of people.

Again, pick your niche and then do as Dan Kennedy says and "take Massive Action".  Work that niche until you own it.

Now one more thing I want to add here is a book recommendation that I know will provide a fresh perspective and way of going for you as you move into your marketing.  It’s called the Blue Ocean Strategy and I guarantee it will open your eyes to new ways of going about competing and developing products.

I have the book listed in my book list on the lower right of this blog.  Simply scroll down until you see it. 

That’s all I have for now.

Thank you for listening to me rant.

Now… quit sitting in the headlights, pick your niche and go out and Kill it!

Onward & Upward!

Sam Knoll

Filed under Blog, General Musings, Online Marketing by  #

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