Dec 8th, 2006 Archives

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One of the products I market is a home study system covering A to Z on Internet Marketing for any given product.

This system covers elements like: product conception, development, payment processing, promotions, affiliate systems, advertising, fulfillment and more.  It even includes personal interaction from Yanik Silver.

The reason I bring it up is not to promote it but rather to discuss one aspect of marketing the course (which happens to be covered in the course)…

Fulfillment

The reason I mention this is that this one aspect of selling a physical product seems to be the most dificult to deal with when it should be an afterthought.

When selling a digital product you really have nothing at all to do once the sale goes through (assuming you have your systems all in place).  Orders process, autoresponder messages go out, download links are presented, everyone is happy.

With a physical product you either have to waste a lot of your own time and effort producing and shipping or if you are smart, you find someone else to do it.

My bad news: I had someone else to handle production of a number of parts of that course but they were slow and non-responsive.  So I decided I needed to look elesewhere.

Now, my good news: I found a company who does video production right across the street from my office… and they will also do the audio disc production for me.

How did I find them?

I looked in the yellow pages  for "video" and found them.  They were listed under video production.

Even though their ad didn’t say they do what I need I called them and what do you know, they were willing to work with me.  Beautiful.

I get the service I need and I get face to face access to the people doing the work.  I love it!

I’m telling you this because while the fulfillment aspect of selling  physical prodcts may seem like a hinderance to dealing with them, it doesn’t have to be.

Your solution may be just beyond your own backyard.

Onward & Upward!

Sam

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