2006 Archives

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Welcome my friend! –  to what is about to become your home for honest, no B.S. information regarding Marketing, Business, Copywriting, Product Reviews and a heck of a lot more.

The bottom line is there is no way for any single person to wade through this world, let alone business world by him/herself.  However, if we work together, you and I, we can accomplish anything we want.  That’s what we’re going to do here.

I am going to share with you my accumulated and ever expanding wealth of Internet, Marketing and Life knowledge and experience in the hope that it opens your eyes and shortens the learning curve.

In return, all I ask of you is that you be candid and honest in sharing your comments and views on the topics herein so that we can all continue to develop and move forward.

I cannot promise that you’ll agree with everything you read here.  In fact it is quite possible that although I promise to try to remain diplomatic in my additions, it is possible that you may find yourself with a VERY strongly differing opinion… That is OK… just control your language as you comment so I am able to include your thoughts for all to see.

I am glad we’ll be able to spend some good time together and get to know each other.  Please don’t be shy about sharing this resource with others as I intend this site to reach and benefit as many people as possible.

Onward & Upward!

Sam Knoll

Filed under Blog by  #

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I read a thread in a forum the other day that was discussing cleaning house of all of the various lists to which we as marketers tend to subscribe.  In a word… Unsubscribing!

The postings for this thread varied substantially in terms of how frequently people clear themselves out of the many lists we all find ourselves a part of.  Soe people were claiming they clear them all out monthly (with the exception of one or two they really like) while others claimed to do it a few times a year.

I was drawn to this post because it fit with exactly what I’ve been doing recently.  I’ve been taking myself off of the vast majority of the lists to which I subscribe because frankly I just can’t handle all of the email anymore.  

In the process of unsubscribing I discovered that I have been on some of these lists for years.  Now, those are not the norm. 

The majority of the lists I was on were the result of me opting-in to one membership site or another so I could see what sort of copy they use, what their one time offer and/or backend offer looks like and what sort of emails they send out.  In short, I join so I can study them.

A few years ago it seemed that all list owners were pretty focussed on sending out content as well as promotions.  These are the marketers who see the TRUE value of each subscriber (and probably know things like the avg number of purchases their customers make, the visitor value, the optin and sales conversions for their sites etc.) and work hard to hold on to those valuable subscribers.

What we seem to be running into now is a new wave of marketers who are quite happy to make an offer (usually giving something away), build a big list of relatively low quality optins, and then mail out nothing but promotional emails to that list.  They build a big list and then beat it to death.

How many times can you do that before people get wise and stop subscribing?

One of the reasons I started this site was so I could share content of value on a wide range of topics.

Yes, you will find some things for sale here and I may promote something I believe in from time to time.

You will also find product reviews here.

NOTE: Product reviews are a great way to combine true value with a promotion

Regardless of what I share… it will always be thought provoking and provide real value to you in one way or another.

So I know by now you are wondering what my status is in terms of lists to which I subscribe.

The answer is I find now that it is to distracting to have all kinds of crap coming at my through my inbox.

I’ve unsubscribed from just about every single list I could.

Two exceptions are Paul Myers’ newsletter www.talkbiznews.com  and Michael Campbell’s Internet Marketing Secrets .  There are others as well (I’ll try to pull together a list).

So there’s my current mode… stick with the ones that provide true, usable content and bag all of the other "static".

I will make sure that the content of this site always remains in the first group!

Onward & Upward!

Sam

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One of the products I market is a home study system covering A to Z on Internet Marketing for any given product.

This system covers elements like: product conception, development, payment processing, promotions, affiliate systems, advertising, fulfillment and more.  It even includes personal interaction from Yanik Silver.

The reason I bring it up is not to promote it but rather to discuss one aspect of marketing the course (which happens to be covered in the course)…

Fulfillment

The reason I mention this is that this one aspect of selling a physical product seems to be the most dificult to deal with when it should be an afterthought.

When selling a digital product you really have nothing at all to do once the sale goes through (assuming you have your systems all in place).  Orders process, autoresponder messages go out, download links are presented, everyone is happy.

With a physical product you either have to waste a lot of your own time and effort producing and shipping or if you are smart, you find someone else to do it.

My bad news: I had someone else to handle production of a number of parts of that course but they were slow and non-responsive.  So I decided I needed to look elesewhere.

Now, my good news: I found a company who does video production right across the street from my office… and they will also do the audio disc production for me.

How did I find them?

I looked in the yellow pages  for "video" and found them.  They were listed under video production.

Even though their ad didn’t say they do what I need I called them and what do you know, they were willing to work with me.  Beautiful.

I get the service I need and I get face to face access to the people doing the work.  I love it!

I’m telling you this because while the fulfillment aspect of selling  physical prodcts may seem like a hinderance to dealing with them, it doesn’t have to be.

Your solution may be just beyond your own backyard.

Onward & Upward!

Sam

Filed under Blog, General Musings, Online Marketing by  #

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Hello my friends,

I have something unique for you today.

I am saying this is unique because it is part of a very small, select group of concepts that have no objective besides helping people who need help.

This is also a great marketing piece to check out as it is being produced by the folks that are the fuel and technology behind most of the major IM launches you’ve seen in the last year.

"Who are they and what is the launch?" you ask (I know that’s what you were saying to yourself).

The folks behind the magic are none other than Becky Dielman and the rest of the crew from The Launch Train.  That is who I use to put up and manage my butterfly powered sites and let me tell you, I thought they were incredible before this launch and now I KNOW they are incredible.

Check out their "Firesale" that benefits Toys For Tots with all of it’s proceeds.

I actually did some copywriting for them early on in this project so I’ve gotten to watch it grow from a money making opportunity to a truly generous and caring concept.

If you want to see a cool way to push psych buttons in the marketing process and you want to do something good this holiday season then you really should take a look at FireFlySale.com.

Onward & Upward!

Sam

Filed under Blog, General Musings, Product Reviews by  #

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Here is a quick and easy way to help brand your sites and to make them look even more professional at the same time.

You know when you bookmark a site or place a link to it on your desktop and you get a nifty little icon instead of the standard browser window one?

That little icon is what is known as a "Favicon" short for favorites icon.

Now I don’t know about you but if I do manage to get someone to bookmark my site I want my logo to stare right at them any every chance I get.

Frequency is one of the key elements to making your concept at the front of their mind instead of the back of their mind.

So, how do you make those little icons?

If you do a search for "Favicon" you’ll come up with TONS of options.

To make life a little easier, here is one free favicon site I used recently for another site and I am about to use for this site.

Go give it a try.  The site even provides instructions on how to put your custom favicon in place on your site.

Now, one word about the graphic you use.

Do keep in mind that this thing is going to be Really Small… so simple (and bold colors) is better.

Onward & Upward!

Sam

Filed under Blog, How To..., Online Marketing by  #

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