SEO

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Well my friends – I have taken another lapse in my posting.  All I can say is I have been REALLY busy which I suppose it what we all want… Right?

I feel I need to catch up and first finish explaining my post about on-page SEO factors and then I will get onto some other additional ideas.

Let’s keep going here and roll through the next 4 5 SEO items.

4. Keyword in H1, H2, H3 tags – This one is very easy to implement and in a sense you may already be doing it at least visually.  The bottom line here is your keyword needs to at least be tagged by an H1 tag and if possibly also by an H2.  What this will do is bump up the size of your keyword and make it bold to the human reader.  For the Search Engines it is clearly identifying exactly which term you feel is the most important on the page.

Now, you don’t necessary need H3 tag if you cannot accommodate it, but advisable to have it. Again, the human reader will not be aware of these tags at all but it is the SEO juice that you are feeding to the SE’s that is the key.  Quite simply, these 3 tags are the pillar to your On-Page score.

Please note that there is not much correlation between these actual heading tags with SERP ranking (not like your title) but it helps Google to define your document which in turn improves your PULL results.  We love PULL results… so much better than PUSH 😉

5. Keyword MUST appear in the first sentence on your page. Let’s be honest here… if by chance you cannot get it into the first sentence then the first paragraph will work.  Now, having said that why would you want to do that.  I thought what we wanted was top ranking.  If that word (or set of words) won’t fir within the first sentence then maybe you should reconsider what that page is about.

I would simply make sure it is within the first sentence.

6. Keyword MUST appear in the LAST sentence. If you understood the idea in the paragraph above them this is also a no-brainer for you.  If this seems at all difficult consider this.   All you need to do is add another line as a summary at the end of the page. When you have your keywords appearing in both first and last sentences, you are consistent and it confirms the topic of the page. Consider this.  it also makes forna good opening and good ending, Google likes this.

Now since I am behind (I think that is an understatement!) I am going to cover two more of the op-page factors.  This first one can take a little work but is also key to properly identifying what your page is properly about.

7. Keyword MUST appear 2% to 4% of the time.  Over time I have watched thew prescribed number used here climb as high as 8% to 10% but all tests that we have preformed have taken that number down much lower.

Here’s the deal… a good keyword density is generally within 2% to 4%. That said, do keep in mind that this varies across industries and types of sites. If you are working at beating out a group of already ranked sites I would recommend going in and checking on the keyword density that they are using.  If they are using higher percentages then I would work up closer to what they are using.

On a final note, please keep the percentage above 2%.  If you fall below 2% then how are the Search Engines supposed to clearly know what your page is about.

8.  At least ONE outbound link to an internal page with Keyword as anchor text.  Now this one I am very willing to bet you are NOT doing.

All you need to do is make a single link to one of your internal pages with your keyword as the anchor text. This makes it very clear to Google that your page is talking about the keyword and that you are referencing your own site for more information.   When it comes to on-page and off-page SEO, anchor text has been known to be one of the most influential factors.  This is too darned easy and you really must do it.

Now that my friends is the next 5 on-page SEO issues.  I will make sure that the next post comes quickly for you and go over the balance of the factors for you.  This is not difficult stuff but is missed by most website owners.  Don’t be one of them :-)

Let me know what you think of this post so I have the steam to keep going and pump out the balance of the factors for you.  Just put your comments below.

Onward & Upward!

Sam

Filed under Blog, Gifts from Sam, Online Marketing, SEO by  #

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OK gang!

This one is pretty easy first to understand which pieces need to be affected and then to do it. This problem is… most people cut themselves short and don’t ever take the time to actually put it all in place.

Now, I said that this is not hard to do and it isn’t. It just takes making sure all of your bases are covered very carefully.

On-page Mandatories

View more presentations from sknollii.
Now, as there are 13 different factors (and actually there are more!) that need to be affected I am going to revisit this post over the next few weeks to cover each of the different factors and explain each of them.
Today,  let’s start with the first three of them:
1. Keyword In Domain Name – this one is an easy one.  If we do a search for just about any topic we shall see that often the first ranked page (or one of the first) will have the search term within it’s name.
In terms of best domain names, .com, .net and .org are the best domains. The rest are a little harder to rank for as the SE’s don’t seem to give them the same credibility (OK… we won’t get into .org and .edu sites right now as they are a different ball game).
Now, if you can’t get a domain name with your keyword directly in it then try using hyphens between the words as the next best option. You can also add a prefix or suffix to the domain name, like theseowebsite.com or seowebsitereviews.com.
If you do try one of the above please keep in mind that a name with a suffix seems to rank better than a name with a prefix added.  In short you want the target keywords to be at the front of the name.
There are many other factors that also need to come into play but if they are also in place then the site with the search term in it’s name will win out.
2. Keyword in Page Title Tag – This one is even easier than the last one.  All you need to do is have the actual target keyword (phrase) in the page title of the page.
This shows up in the tags within the pages actual code.  In short you MUST have a Title tag… period.
The tags on a web page do not hold nearly the power they did a few years ago but they are still important to hit properly.  In short we want then to be correct so the SE reads them and displays our page as we want it and taged with the terms we feel are important.
Google will read your title tag and use it to determine what your page is about. In short, the title tag is noted to have consistent positive correlation with higher website rankings.
It will  be extremely rare to find a page ranking well that does not have its keyword in it’s title tag.
3. Keyword in the URL – This is really only important in cases where you want to see internal pages ranking for specific terms.  In these cases you want the keyword in the pages name.  This works in similar fashion to the domain name itself.
Think about a blog for instance.  It will be much easier to rank for a term that is in the URL identifying the page as opposed to a year/month/day/ post number.  If you are blogging… and frankly for all sites please make sure the URL’s of each page properly identify the actual page topic.
Well that is all I am covering today.  In my next post I will go over the next 3-4 pieces of this little seo puzzle.
Onward & Upward until them my friends.
Sam Knoll
P.S. Please feel free to enter any comments you may have here as it is an important part of all of us learning together.

Filed under Blog, Free Resources, Online Marketing, SEO by  #

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Here is a brief slide show (I wanted to try out the slideshare Plugin here) detailing much of what we do when we work with a client on Search Engine Optimization, Search Engine Marketing, and Pay Per Click marketing.

There is of course some variety in what we do with each client and how much we charge for our services… but this is a great overview.

If you hover your mouse over the slide show you will see a variety of controls at the bottom.

If you want it to play automatically (10 seconds per slide) hit the play button on the far right.  If you want to move between the slides at will use the plus and minus signs at either side of the show.

Come visit us at our SEO website and set your self up for a free consultation.

Sam

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Whew!… sorry to have been remiss in my posting but summer family time becomes much more important than all else.  That is why we work on the Internet right?!

Well, what I have for you today is a slide that we used in a recent presentation we were asked to provide for Bayer (yes… the Bayer you are thinking of ) on the social web. 

The thrust of the presentation covered the importance of your presence as an "Authority" for your segment, product, brand type etc.  There are a tremendous number of areas that we need to effect to cover this all properly.  The diagram below exhibits that perfectly:

social-media-1.jpg

 

This is a relatively small look at much of what one will deal with when attempting to affect the social media universe we all operate (or at least SHOULD operate!) in.  I have no doubt that you will be able to add many services as there are many more out there right now and many more coming to light each and every day. 

Please feel free to let me know what you feel is missing and I will recreate a new version of this image with all of your suggestions in place.

Now I also want to point out that we never did say that the fine folks at Bayer even attempt to deal with all of these presences.  We picked a much smaller field and then walked them through exactly how we tie them all together and then grow the whole thing.

We will be taking the presentation and making it a video that will be posted on our site shortly.  It is a dynamite talk!

Please do let me know what other services I should add and we shall produce a bigger, better image!

Onward & Upward!

Sam

 

Filed under Blog, Free Resources, General Musings, Online Marketing, SEO by  #

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fire.jpg

This is an easy post as all I want to do is point out a new site I just put up.

The site features a full breakdown of the best 29 plugins that you should add to your browser.

Now, it doesn’t just list them but also breaks down the list by category based upon the real world things they do.

Here’s a shot of the site:

ffspy-look.jpg

Two pieces of advice:

1. Go set up Firefox if you haven’t already (you will be VERY happy)

FireFox

2. Jump on over to this site and set yourself up as a Competitive Intelligence expert

www.CompetitiveIntelligenceAgency.com/ff-spytools/

That’s all I’ve got for you.  Fantastic site that will help you carry yourself way beyond your competitors.

 

Onward & Upward!

Sam

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