Internet Video

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The following is a fantastic ad demostrating the ability to manipulate what we see and perceive.

I love ads like this as they are beautifully outside the box.

This is also (IMHO) a great example of pull advertising.

Just watch the video below and see what your reaction is then let me know what you think:

 

Filed under Blog, General Musings, Internet Video, Online Marketing by  #

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Ok gang, I’ll get back to talk some more about Pull Advertising/marketing in just a bit as I find it quite fascinating, and based on the number of emails I received from mailing list subscribers so do many people.  The tough part for many folks is coming up with good examples of pull concepts.  I’ve got some and I think once you see what they are you’ll start to notice others all around you.

In the mean time though I wanted to share one of the cooler tools I’ve stumbled upon in a good while.

We all know, have read, have heard, have seen or are at least aware of the impact online video is having on the Internet world and almost more profoundly, on the offline world.

One of the more innovative tools that has helped contribute to the online video craze is Screen Capture Video.

Yes I agree that all too many of them are pretty poor examples of video, what with a voice um’ing and ah’ing its way through a tour of a product or site, but the fact remains they can be very useful and informative.

The issue to date has been what software to use.  I own a number of different applications ranging from the free Camstudio (on which Nick "The Geek" has been diligently working for some time) to Camtasia 5 which will run you about $300 as a first time buyer.  We’ve been waiting for a Camstudio 2.5 coming out (Nick please hurry!) and there are other alternatives as well (the new ScreenFlow for the Mac), but the fact remains that Camtasia is the top dog.  With their Camtasia 5 release came some pretty awesome enhancements for hot spots, sharing, and a variety of other elements.

Once folks get past the price, the next issue with Camtasia is that it does take some time and effort to learn how to properly output your videos and it also takes some time just to do it and get them up on line.

Well, I now have an alternative for you…

TechSmith (the company that puts out Camtasia and Snagit, both of which I highly recommend) has recently launched The Jing Project

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This is an extremely easy-to-use screen capture system that enables you to capture live footage from your computer screen as easily as I am typing this in right now.  The next thing you do is tell the simple interface that you are done with the capture and, depending on the length of the video, you upload it to your own ftp site, get the code to embed it in a web page or upload it to screencast.com (you get a free account) and distribute the link to it in less than a minute.

I used Jing to grab their logo above.

Here is a link to the video I just shot as I typed this post:

This is a jing capture – without audio

Including audio with the capture above is as easy as hooking up your mic (I didn’t want to do that here in the restaurant).

It’s just too darned easy.

All you do is drag your pointer across your screen to establish your capture area (which you can then adjust) and then hit record.

Imagine communicating with a support staff via chat and being able to grab a video of your issue and provide them a link while you are chatting with them. 

How about doing a quick recording and IM’ing it to a programmer or friend.

The other cool aspect of this is you don’t have to host the video.  You can host your clips at screencast.com which is TechSmith’s video hosting service.

Basically by using this software you will be providing TechSmith data on the demand for a service such as this, frequency of use, band width demands and storage demands.  They will then use this to determine the viability of the service as a paid option.

Regardless the reason, it produces great quality videos, is free and is super easy to use.

Grab it an give it a spin.

Onward & Upward!

Sam Knoll

Filed under Blog, Free Resources, General Musings, Internet Video by  #

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Yes, yes, I know by now you’ve heard, read and seen that video on the Internet is HUGE!

The predictions are that in the next few years Internet TV is going to start pushing out television as we know it.

Supposedly the big 3 television networks are all worked up because they are seeing diminishing levels of viewership.  There’s even talk that they may fall by the wayside like huge old media dinosaurs.

Do you think that is really going to happen?  Will television end up being delivered solely via the Internet?

It is possible if you think about it.

You can already get a 50" monitor through which you can view your computer as easily as your favorite prime time shows.  As the quality and distribution of broadband continues to grow it will become easier and easier to broadcast information via the Internet that in the past would have only had the standard television option.

Now let’s take this a step further…

The movie and music industries are also concerned and working hard to utilize Internet video via normal distribution channels and through viral marketing.

They’re starting to see the potential in streaming media as the number of successful viral type marketing video campaigns continues to grow.

Beyond the ability to reach a huge, highly targeted audience, they also see that the costs associated with doing so are a pittance of what they would normally spend to kick off a new production.

One of my favorite ones was done for the movie "Wedding Crashers".  This one is over a year old and could probably be improved on from a tech standpoint but the bottom line is it still works.

This featured an interactive system that enabled you to insert a digital head shot of one or more people in place of the normal actors and actresses faces.  Then the trailer would play with these new heads in place, talking and moving around while the normal audio streams.

I set this up myself with a number of different combination of people.  The scariest was my two young sons in place of Vince Vaughn and Owen Wilson.   I realized I am not at all ready to see those two  partying away for a good number of years yet .

(NOTE: This really is one of the funnier things I’ve played with in a long while.  You really should check it out.  Here’s one with good old Sam Knoll in it.)

All kidding aside, Internet video is huge and becoming huger.

I’ve done a fair amount of work with it myself and have even produced two different concepts centered around and built upon it.

My site FlashVideoRevealed.com provides instruction on how to capture, edit, encode and stream flash video on the Internet… using all free tools.  We even provide a great single and multi-track player that you can use.

If you want to check it out simply go to FlashVideoRevealed.com.  Scroll down to the bottom and click the VIP link.  Then enter flashvip as your code and you’re in for free.

The other place I’ve employed Internet Video is in my InternetHowToVideos.com site.

This is a membership concept providing hundreds of Internet business How To videos, free web site hosting, a huge library of marketing materials as well as a slew of products and software with a variety of resell, master resell and private label rights.

The entire thing is built upon Internet Video.

This site is actually getting expanded as I write this so that in the next two weeks it will relaunch with over 400 videos, an open affiliate program (with a 59%  commission rate) as well as a variety of other enhancements.

I also have a lot more coming in 2007.

So again, it is becoming quite obvious that Internet video is here and here to stay.

Now at the start of this I mentioned my having a secret weapon for Internet Video and I do.

This is the service that I’ve been using for over a year now to stream all of my video content.

It offers a wide variety of players, is easy to use and is incredibly inexpensive (shoot, it’s been free and will remain so until March of 2007.  At that time it will run $50/month for streaming with no advertising or if you want it for free you’ll have ads mixed in with your content.  They’re even working out a rev share situation for those folks allowing the ads.

The name of this service is Brightcove.

I recommend it highly as would Reuter’s News, Yahoo News and a bunch of other heavy hitters that use the service.

Once again, Internet video is huge and is only going to grow.  Now is the time for you to hop in and add it to your marketing and product portfolios.

Here’s to a great 2007!

Onward & Upward!

Sam Knoll

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