Gifts from Sam


This post is a very quick one about a very different sort of conference.

I tend to live in a world filled with Marketing this and Marketing that, all jumbled up in the space of the eye of a needle.  My blog and all I post else where has to do with advertising Age and all that comes with it.  Yes I am an ad man and yes, this is an ad blog but let’s stop for just one minute and take a look in a new direction…

What I’m going to share with you today is an insight into my inner workings, the stuff that keeps me going.  What I want to share with you today is about a group in San Diego California with whom I’ve been working for about 4 years at this time.  This group is the Institute of Thought, and before you get ANY ideas about it I feel I need to share with you what it is we are working on.

In short… we are working on changing the overall, underlying consciousness of the planet.

It won’t take you long to agree that there is simply way too much negative energy being used all around us and that it’s presence is a serious draw on any good that is done.  We are all but living in a negative place and need to change it.

The Institute of Thought and even more importantly the World Healer Institute (a side non-profit created by the IOT) is on the way to getting people fired up and working to set our path back in the right direction.  The world healers is set to bring about a collection of people here today with a purpose of changing the path on which we travel and help bring about a change to the underlying geography on which we work.

It is time to eliminate all of the negative energy upon which we all tend to center our beings and grab onto only that which makes us whole and healthy.

Now, rather than go on and on about this here I’d like to point you to the upcoming post on the World Healer’s site that gives you all of the details at The World Healers Institute site where you can see all that has been worked on and all that is coming together.

Yes, this is a very strange post coming from me.  It is time to see exactly what has been going on and what we can do about it.  Please do take a moment to check in and see exactly what it is that we’ve been working on.



Filed under General Musings, Gifts from Sam, Life Outside Work by  #




All I want to do here today is share what I feel is a very good visual for the general SEO process.

The only aspect of this tower with which I take a little issue is having keywords on the second level as I feel they are the basis for the way the current Internet works and as such should be a consideration from the very beginning.

My gift (and‘s gift) to you.

Onward & Upward!


Filed under Free Resources, General Musings, Gifts from Sam, SEO by  #


Listen in as I join Chris Curtis for deep discussion about eCommerce 2008 – what to expect this year in online marketing, promotion and sales!

Chris is an extremely informed marketer, promoter, and a very adept interviewer.  On top of all of that she is an awesome person.

Use the player below to listen in on the interview.


There are some great nuggets of IM and general marketing wisdom in this interview.

You also get a further look inside the head of Sam Knoll.

Onward & Upward!

Sam Knoll



Ok, I’ve decided to ramp things up a bit here.

A good while ago I made available a video and ebook set that detail a little known technique that I and a handful of other marketers use to identify potential Super Affiliates to promote our products and services through the roof.

In the past I only made this available as a pretty sizeable download.

You can still get it that way if you like, but now I have also decided to make it available streaming as well.

So, without further ado here it is:



Filed under Blog, Gifts from Sam, How To..., Online Marketing by  #


One of the many skills I have had to acquire over the last 5 years of working in the Marketing world is how to write copy.

Now, I’m not talking the sort of copy one finds in magazine ads, brochures, or on information websites.  I had to learn how to write sales letters.

You know the ones, those long, long 20 to 30 page pieces designed with one purpose… to grab the reader, hook them and then draw them along through the story of my product or service.  Like any writing, there is a real art to producing these pieces that can take time to develop.

What I have for you today is an e-book on copywriting, but not from the same perspective everyone else usually gives you.

What your see covers no mechanics but rather gets into the root emotion that powers every person to sign up for a list or purchase a product.  It is different for everyone and every product.  Understanding how to cut away all of the surrounding BS and zero in on the true motivating element will put your marketing message miles ahead of most any competitor.

This is my gift to you.

Filed under Blog, Copywriting, Gifts from Sam, How To... by  #

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