General Musings

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Wanna see and hear what Tony really has to say?

I’ve got a treat for you today as you can use the link below to go hear Tony speak for over an hour.

You can hear him speak on topics like:

  • How to put "fanatical" customer service to work in your business to truly create WOW! (Zappos.com enjoys 75% repeat business from their customers. This translates to lower marketing costs.)
  • How to maintain the culture and feel of a small company (where people actually LOVE to work) even when your growth is taking off like a rocket.
  • How to hire Super Stars! And much more…

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This is a fantastic interview that I had the privilege of attending live. 

Awesome STUFF is all I can say.  I urge you to click either the link or the video below to watch:

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Tony Hsieh Live

I urge you to take the time to go and watch this… it can change how you live and do business!

Onward & Upward!

Sam Knoll

Filed under Blog, Free Resources, General Musings, Internet Video, Videos by  #

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Whew!… sorry to have been remiss in my posting but summer family time becomes much more important than all else.  That is why we work on the Internet right?!

Well, what I have for you today is a slide that we used in a recent presentation we were asked to provide for Bayer (yes… the Bayer you are thinking of ) on the social web. 

The thrust of the presentation covered the importance of your presence as an "Authority" for your segment, product, brand type etc.  There are a tremendous number of areas that we need to effect to cover this all properly.  The diagram below exhibits that perfectly:

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This is a relatively small look at much of what one will deal with when attempting to affect the social media universe we all operate (or at least SHOULD operate!) in.  I have no doubt that you will be able to add many services as there are many more out there right now and many more coming to light each and every day. 

Please feel free to let me know what you feel is missing and I will recreate a new version of this image with all of your suggestions in place.

Now I also want to point out that we never did say that the fine folks at Bayer even attempt to deal with all of these presences.  We picked a much smaller field and then walked them through exactly how we tie them all together and then grow the whole thing.

We will be taking the presentation and making it a video that will be posted on our site shortly.  It is a dynamite talk!

Please do let me know what other services I should add and we shall produce a bigger, better image!

Onward & Upward!

Sam

 

Filed under Blog, Free Resources, General Musings, Online Marketing, SEO by  #

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This is an easy post as all I want to do is point out a new site I just put up.

The site features a full breakdown of the best 29 plugins that you should add to your browser.

Now, it doesn’t just list them but also breaks down the list by category based upon the real world things they do.

Here’s a shot of the site:

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Two pieces of advice:

1. Go set up Firefox if you haven’t already (you will be VERY happy)

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2. Jump on over to this site and set yourself up as a Competitive Intelligence expert

www.CompetitiveIntelligenceAgency.com/ff-spytools/

That’s all I’ve got for you.  Fantastic site that will help you carry yourself way beyond your competitors.

 

Onward & Upward!

Sam

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