Listen in as I join Chris Curtis for deep discussion about eCommerce 2008 – what to expect this year in online marketing, promotion and sales!
Chris is an extremely informed marketer, promoter, and a very adept interviewer. On top of all of that she is an awesome person.
Use the player below to listen in on the interview.
There are some great nuggets of IM and general marketing wisdom in this interview.
You also get a further look inside the head of Sam Knoll.
Onward & Upward!
A little over a week ago I added a new feature to Ask-SamKnoll.com.
This is a great service called FeedM8 that links my posts with the cell phone of anyone wanting to receive post notifications on their mobile.
In order for a phone to be able to receive the feed it must be web enabled (which most phones made in the last 4 years are). You can also choose to receive text alerts of new posts or additions to any RSS feed you want.
The service works two ways, first for readers wanting to receive alerts or feeds to their phone and also for publishers wanting to make their feed available. It is a snap to set up a feed and best of all, the service is absolutely free.
As a publisher I simply place a "button" on my site which when clicked, takes the visitor to a page where they can set up my feed to their phone.
In this age of near total mobility paired with a have it now mentality why not give people avary way possible to stay in touch with you.
As more and more phone users head toward their phone being the4 true center of their daily universe this sort of service will become more and more essential.
It’s almost too easy.
Now, what do you think… do you want to receive this sort of stuff through your phone or is it all getting too darned easy to be bugged constantly throughout the day?
Onward & Upward!
Google, the quintessential 800lb gorilla… the all seeing, all knowing, altruistic pillar of the Internet has come through with a new breakthrough previously assumed to be impossible.
Now before I tell you what it is I must ask, "Have we come to expect any less from Google?"
The combination of incredible forward thinking, the best young talent available and what amounts to an all but unlimited budget that eclipses the GOP of most countries around the globe can lead to some incredible innovation.
So, what is it they’ve come up with this time?
Google has made it possible for their users to travel back in time.
Now I know it’s April Fool’s Day so it is quite possible you may not believe me but honestly, in a weird and round-about way they have made it possible for Gmail users to alter the space time continuum.
Here’s the deal:
Login to your Gmail account and you will see a new link in the upper right, next to your Gmail address. The link is in RED and is the pathway to a bold new world in email.
A Bold New World In Email.
Google has made it possible for Gmail users to send email in the past.
Yes, you read that right… if you have a Gmail account you can now send email that will hit the recipient’s inbox with a date in the past AND inserted in their list of emails at the appropriate date!
This is truly incredible.
Think about it…
You forget your grandmother’s birthday.
I mean you don’t even click on it at all until three weeks after the fact.
Previously, you’d have to send one of those sappy belated birthday cards with an apology.
Now, because of the wisdom and technological magic of Google you can actually send an email three weeks late and have her think you sent it a day early.
You’re still in the will!
Now, here’s another possibility… you owe a client a proposal by three o’clock on Thursday and you miss your deadline.
In the old days you’d have to send the proposal late with an apology and then cross your fingers, hoping that they even read the proposal before laughing and moving on to the next consultant in line.
Now with Google’s new technology you can actually send that proposal over late and leave the client looking like the schmuck for missing it in their inbox. You’ll actually be working from a position of strength.
There is one additional aspect to this that you need to know which is the limit to the number of past dated emails Google will let you send.
We all know how much they like their algorithms that are a part of most everything they do and the new email feature is no exception.
Google has used a complex calculation to determine the optimum number of past emails that any one user would need.
You have ten "past emails",
so think this through and use them wisely.
That’s all for now.
Please feel free to share your thoughts on this incredible new Google Innovation in the comments section below
Have a wonderful and happy 1st.
Onward & Upward!
Ok gang, I’ll get back to talk some more about Pull Advertising/marketing in just a bit as I find it quite fascinating, and based on the number of emails I received from mailing list subscribers so do many people. The tough part for many folks is coming up with good examples of pull concepts. I’ve got some and I think once you see what they are you’ll start to notice others all around you.
In the mean time though I wanted to share one of the cooler tools I’ve stumbled upon in a good while.
We all know, have read, have heard, have seen or are at least aware of the impact online video is having on the Internet world and almost more profoundly, on the offline world.
One of the more innovative tools that has helped contribute to the online video craze is Screen Capture Video.
Yes I agree that all too many of them are pretty poor examples of video, what with a voice um’ing and ah’ing its way through a tour of a product or site, but the fact remains they can be very useful and informative.
The issue to date has been what software to use. I own a number of different applications ranging from the free Camstudio (on which Nick "The Geek" has been diligently working for some time) to Camtasia 5 which will run you about $300 as a first time buyer. We’ve been waiting for a Camstudio 2.5 coming out (Nick please hurry!) and there are other alternatives as well (the new ScreenFlow for the Mac), but the fact remains that Camtasia is the top dog. With their Camtasia 5 release came some pretty awesome enhancements for hot spots, sharing, and a variety of other elements.
Once folks get past the price, the next issue with Camtasia is that it does take some time and effort to learn how to properly output your videos and it also takes some time just to do it and get them up on line.
Well, I now have an alternative for you…
This is an extremely easy-to-use screen capture system that enables you to capture live footage from your computer screen as easily as I am typing this in right now. The next thing you do is tell the simple interface that you are done with the capture and, depending on the length of the video, you upload it to your own ftp site, get the code to embed it in a web page or upload it to screencast.com (you get a free account) and distribute the link to it in less than a minute.
I used Jing to grab their logo above.
Here is a link to the video I just shot as I typed this post:
Including audio with the capture above is as easy as hooking up your mic (I didn’t want to do that here in the restaurant).
It’s just too darned easy.
All you do is drag your pointer across your screen to establish your capture area (which you can then adjust) and then hit record.
Imagine communicating with a support staff via chat and being able to grab a video of your issue and provide them a link while you are chatting with them.
How about doing a quick recording and IM’ing it to a programmer or friend.
The other cool aspect of this is you don’t have to host the video. You can host your clips at screencast.com which is TechSmith’s video hosting service.
Basically by using this software you will be providing TechSmith data on the demand for a service such as this, frequency of use, band width demands and storage demands. They will then use this to determine the viability of the service as a paid option.
Regardless the reason, it produces great quality videos, is free and is super easy to use.
Grab it an give it a spin.
Onward & Upward!
Gary Halbert is undeniably one of the greatest copywriters/marketers around.
He is brash, ireverant, smart as you know what, seemingly afraid of no one, and also one of the keener, sneekier marketing minds.
The Gary Halbert letter is a resource that all to many people do not ever tap into.
Inside Gary lays it all out pretty darned openly.
As long as you can handle his use of "special words" you’ll learn a ton from his site.
Now, one of Gary’s claims to fame is a coat-of-arms business. This business ran for roughly 30 years using the same ad over 600,000,000 times!
Yes, you read that right… six hundred million!
Gee, do you think it was working?
Well, what I have for you today is a look at the simple one page letter that did it all and an audio of Mark Joyner pulling how he did it from Gary.
You do have to refer a few friends to get it but in my book it is well worth it.
Listen to it.
Listen to it while reading it.
Then use it!
Onward & Upward!