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OK gang!

This one is pretty easy first to understand which pieces need to be affected and then to do it. This problem is… most people cut themselves short and don’t ever take the time to actually put it all in place.

Now, I said that this is not hard to do and it isn’t. It just takes making sure all of your bases are covered very carefully.

On-page Mandatories

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Now, as there are 13 different factors (and actually there are more!) that need to be affected I am going to revisit this post over the next few weeks to cover each of the different factors and explain each of them.
Today,  let’s start with the first three of them:
1. Keyword In Domain Name – this one is an easy one.  If we do a search for just about any topic we shall see that often the first ranked page (or one of the first) will have the search term within it’s name.
In terms of best domain names, .com, .net and .org are the best domains. The rest are a little harder to rank for as the SE’s don’t seem to give them the same credibility (OK… we won’t get into .org and .edu sites right now as they are a different ball game).
Now, if you can’t get a domain name with your keyword directly in it then try using hyphens between the words as the next best option. You can also add a prefix or suffix to the domain name, like theseowebsite.com or seowebsitereviews.com.
If you do try one of the above please keep in mind that a name with a suffix seems to rank better than a name with a prefix added.  In short you want the target keywords to be at the front of the name.
There are many other factors that also need to come into play but if they are also in place then the site with the search term in it’s name will win out.
2. Keyword in Page Title Tag – This one is even easier than the last one.  All you need to do is have the actual target keyword (phrase) in the page title of the page.
This shows up in the tags within the pages actual code.  In short you MUST have a Title tag… period.
The tags on a web page do not hold nearly the power they did a few years ago but they are still important to hit properly.  In short we want then to be correct so the SE reads them and displays our page as we want it and taged with the terms we feel are important.
Google will read your title tag and use it to determine what your page is about. In short, the title tag is noted to have consistent positive correlation with higher website rankings.
It will  be extremely rare to find a page ranking well that does not have its keyword in it’s title tag.
3. Keyword in the URL – This is really only important in cases where you want to see internal pages ranking for specific terms.  In these cases you want the keyword in the pages name.  This works in similar fashion to the domain name itself.
Think about a blog for instance.  It will be much easier to rank for a term that is in the URL identifying the page as opposed to a year/month/day/ post number.  If you are blogging… and frankly for all sites please make sure the URL’s of each page properly identify the actual page topic.
Well that is all I am covering today.  In my next post I will go over the next 3-4 pieces of this little seo puzzle.
Onward & Upward until them my friends.
Sam Knoll
P.S. Please feel free to enter any comments you may have here as it is an important part of all of us learning together.

Filed under Blog, Free Resources, Online Marketing, SEO by  #

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Here is a brief slide show (I wanted to try out the slideshare Plugin here) detailing much of what we do when we work with a client on Search Engine Optimization, Search Engine Marketing, and Pay Per Click marketing.

There is of course some variety in what we do with each client and how much we charge for our services… but this is a great overview.

If you hover your mouse over the slide show you will see a variety of controls at the bottom.

If you want it to play automatically (10 seconds per slide) hit the play button on the far right.  If you want to move between the slides at will use the plus and minus signs at either side of the show.

Come visit us at our SEO website and set your self up for a free consultation.

Sam

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I wanted to take a small break from the marketing word today and focus some attention in a new, and very important direction.

I think that once you watch the video below you will understand exactly what I am thinking of here.

Great sound, great message… take a few minutes, hit the play button and listen in for a bit:

 


NICE!

Now take those thoughts with you and move forward the best way you can in your day.

Onward & Upward!

Sam

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Wanna see and hear what Tony really has to say?

I’ve got a treat for you today as you can use the link below to go hear Tony speak for over an hour.

You can hear him speak on topics like:

  • How to put "fanatical" customer service to work in your business to truly create WOW! (Zappos.com enjoys 75% repeat business from their customers. This translates to lower marketing costs.)
  • How to maintain the culture and feel of a small company (where people actually LOVE to work) even when your growth is taking off like a rocket.
  • How to hire Super Stars! And much more…

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This is a fantastic interview that I had the privilege of attending live. 

Awesome STUFF is all I can say.  I urge you to click either the link or the video below to watch:

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Tony Hsieh Live

I urge you to take the time to go and watch this… it can change how you live and do business!

Onward & Upward!

Sam Knoll

Filed under Blog, Free Resources, General Musings, Internet Video, Videos by  #

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Whew!… sorry to have been remiss in my posting but summer family time becomes much more important than all else.  That is why we work on the Internet right?!

Well, what I have for you today is a slide that we used in a recent presentation we were asked to provide for Bayer (yes… the Bayer you are thinking of ) on the social web. 

The thrust of the presentation covered the importance of your presence as an "Authority" for your segment, product, brand type etc.  There are a tremendous number of areas that we need to effect to cover this all properly.  The diagram below exhibits that perfectly:

social-media-1.jpg

 

This is a relatively small look at much of what one will deal with when attempting to affect the social media universe we all operate (or at least SHOULD operate!) in.  I have no doubt that you will be able to add many services as there are many more out there right now and many more coming to light each and every day. 

Please feel free to let me know what you feel is missing and I will recreate a new version of this image with all of your suggestions in place.

Now I also want to point out that we never did say that the fine folks at Bayer even attempt to deal with all of these presences.  We picked a much smaller field and then walked them through exactly how we tie them all together and then grow the whole thing.

We will be taking the presentation and making it a video that will be posted on our site shortly.  It is a dynamite talk!

Please do let me know what other services I should add and we shall produce a bigger, better image!

Onward & Upward!

Sam

 

Filed under Blog, Free Resources, General Musings, Online Marketing, SEO by  #

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