ask-samknoll.com » Copywriting

The 5 Conversion Factors You Must Affect

SamTheEagle — Thu, 26 Feb 2009 22:48:06 +0000

This is a formulaic representation of the factors that affect the conversion process as developed by the great guys and gals over at www.MarketingExperiments.com

Being a scientist by training and at heart I love a perspective like this, as it not only exhibits all of the primary pieces involved, but also the relationship between them. It is that interaction that is key. When all factors are considered and addressed properly they are able to work in conjunction and bring about the end goal results converting your visitors.

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13 Of The Greatest Headlines Ever Used

SamTheEagle — Fri, 17 Oct 2008 20:52:43 +0000

If you’ve done ANY copywriting at all you should be acutely aware of just how important the headline is relative to the success of an overall piece.

The headline is the hook, the pull, the first interaction, and as such sets the tone while acting as the touch point the reader uses to decide if reading the balance of the piece is even worth their valuable time.

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My copywriting gift to you

SamTheEagle — Thu, 20 Dec 2007 20:28:39 +0000

One of the many skills I have had to acquire over the last 5 years of working in the Marketing world is how to write copy.

Now, I’m not talking the sort of copy one finds in magazine ads, brochures, or on information websites. I had to learn how to write sales letters.

Greatest Headline Ever!

admin — Tue, 04 Dec 2007 13:32:12 +0000

We all know the headline is one of the keys to great copy.

It is the headline that pulls you in, opens your eyes, sets the tone and starts off the conversation.

Want to know how to do it like Halbert?

admin — Wed, 20 Dec 2006 03:37:38 +0000

Gary Halbert is undeniably one of the greatest copywriters/marketers around.

He is brash, ireverant, smart as you know what, seemingly afraid of no one, and also one of the keener, sneekier marketing minds.

The Gary Halbert letter is a resource that all to many people do not ever tap into.

Inside Gary lays it all out pretty darned openly.

As long as you can handle his use of "special words" you’ll learn a ton from his site.

Now, one of Gary’s claims to fame is a coat-of-arms business. This business ran for roughly 30 years using the same ad over 600,000,000 times!

Yes, you read that right… six hundred million!

Gee, do you think it was working?

Well, what I have for you today is a look at the simple one page letter that did it all and an audio of Mark Joyner pulling how he did it from Gary.

You do have to refer a few friends to get it but in my book it is well worth it.

Get it.

Read it.

Listen to it.

Listen to it while reading it.

Then use it!

Onward & Upward!

Sam Knoll

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