So… how good is this product?

I have owned many of Yanik’s products over the years and have always been very pleased if not downright impressed.  His “Instant Internet Profits” was the first home study course I ever purchased and I do credit it with guiding me along the path to where I am now.  I was so impressed with that system that I even bought the rights to it from Yanik and went on to sell several hundred copies ($497 a pop).

Yanik preaches over-delivering and as it should be, he practices what he preaches.

Yanik’s Underground Secret Society has blown me away for quite a while.  I honestly received almost too much information every month in that package.


(Not a part of the Maverick Business Insiders)

This is great, actionable information but it will also run you $87/month.  Not for everyone.

Well, it looks like Yanik has yet again created a great product that is going to make a whole lot of people a whole lot of money… and costs next to nothing!

I received my review copy two days ago and have taken the time to go through every bit of this package.

Here’s what I received:

Maverick Business Insiders 001.jpg

This all arrived in perfect shape, packed and shrink-wrapped inside a padded envelope.

The Contents (NOTE: some of these images are blurred slightly so the exact information within them is not revealed)

1. “The $15,000.00 Closed-Door Session: INSTANT Leverage Points in Your Business that Bring You Surges of Cash” DVD.

Maverick Business Insiders 004.jpg

This video was filmed at the Maverick adventure down in Baja CA.  It features Yanik leading an open discussion of 4 areas in most any business that contain leverage points you can exploit to instantly add additional revenue.

  • Transactional
  • Pricing
  • Your Database
  • Overlooked Areas

The guys in attendance are all successful to super successful business people from many different areas of the business world. I felt the information they chose to include in the video was very good.  It is clear, concise, and immediately actionable.  Some of it pertains directly to business on the Internet (that’s where most of us here exist) but there is also a fair amount that is applicable to any business both online and offline.

Among other contributors, Mike Filsaime shares a number of diagrams and details that have taken his own business through the roof.

Filming quality is quite good for a live event.  The audio when Yanik is speaking is very good.  The audio on a few of the other contributors could have been cleaner.

This DVD is worth much more than many IM products on the market (IMHO).

2. Yanik’s “34 Rules For Maverick Entrepreneurs” book and poster

Maverick Business Insiders 002.jpg

I really enjoyed this piece.

The poster summarizes the 34 rules while the book goes into greater detail for each, applying them to business and life in general along with Yanik’s personal commentary.  This is not Earth shattering information but rather the rules that many of us are aware of on some level but choose the easier road and do not follow them.

There are two additional “Bonus” chapters included as well/

  1. Creating Your Ultimate Big Life List.  This is at the very heart of the Maverick Entrepreneur lifestyle and is something every person owes it to himself to do.  This chapter walks you through the process.
  2. Bonus Interview with Real Estate artist, best-selling author and philanthropist Frank McKinney.  This is a very good interview covering Franks philosophies on living an extraordinary life.  It is an inspiring interview.

Besides providing his subscribers a great read, this book also puts Yanik “in print” and creates a nice calling card for his Maverick Business Adventures.  I can’t fault him for that at all as it is yet one more example of the right way to do things.

3. 34 Rules For Maverick Entreprenuers Audio CD’s

Maverick Business Insiders 003.jpg

Mike Litman, of “Conversations With Millionaires” fame, interviews Yanik. The two go through the 34 rules one by one, covering the philosophy and real-life applications of each and every rule.  Yanik is a very clear thinker and presenter in all live events I’ve seen him in and this interview is the same.  At this point Yanik’s success in business has afforded him some very interesting travels and experiences from which he draws for this recording.

Mike is a good interviewer who brings a good level of energy and excitement to the piece.  The conversation includes many intriguing, fun stories making it a very informative and fun listen.  I have listened to this twice already, once while working at my desk and the second time on the Nano while working out at the gym.

Very enjoyable.

The recording quality is as good or better than most teleconference recordings.  This is something that if done poorly is extremely distracting.  They did a good job with it here.

4. The Maverick Business Insider Interview #1

Maverick Business Insiders month #1.jpg

This is month #1’s maverick entrepreneur interview. This came in both audio format and in printed transcript.

The interview itself was fantastic.  I don’t want to come across as hyping this package but thus far I’ve been nothing but impressed.

Once again, the recording quality is very good.  The print quality is good as well but  I do feel the paper stock could have been a little heavier and the images inside in full color.  The paper is three-hole pre-drilled which I like a lot as I put material like this in three ring binders for safe keeping and easy access.

I’ve got to be honest, regardless of the presentation the contents are the key.  The money-making information provided is why we really subscribe to a product like this.  That said, the print quality is really the ONLY aspect of this package that I feel could use some improvement.

This interview is with Mike Geary who started his online business just 4 years ago, had no profit for the first two years and now through some very smart, solid business moves took his revenues up to $500,000 in 2007 and is now on track to do over $3 Million this year… selling a single product on ClickBank! This is a great story the best part of which is that anyone can do the same sort of thing to their own business if they follow the right guidance and are diligent and focused in their efforts.

If the following months continue to provide interviews like this the membership is worth its weight in gold.

5. Maverick Business Insider Hot Points Sheet

Maverick Business Insiders hotsheet.jpg

Sorry gang, I had to blur this one or you’d be able to get all the meat of the interview right here on this blog.

I like this simple little addition a lot.  It is a single page, hot-points summary of the interview with Mike.

I am a strong proponent of taking steps to make the use of my time as efficient as possible.  Yes, I want to listen to the interview and yes, I will read along with it as I listen but once I’ve had my listen I don’t want to have to dig back through to find the nuggets of value I want.

This sheet is the executive summary of the interview and includes links to all of the resources and sites mentioned in the interview.  Thank you Yanik.  I am going to include a similar feature in my own which will be out in the next few weeks as well.

Here’s my 10 second summary of Yanik’s Maverick Business Insider:

Production Quality:

Audio: A-

Video: A

Print: B+

Information Quality:

Overall: A+

Value for the money:

Stupidly Priceless!

This entire package as detailed above is FREE.

All you have to pay is shipping & handling of $7.95.

EDIT: This package has now gone up in price to $39.95… still an absolute no-brainer!

Yes, if you continue on you’ll have to pay a fee each month to keep receiving the new interviews but you’ve got 30 days to check this intro package out for free and decide if you want to keep going.

In my book this is a “No Brainer”.

The Maverick Business Insider does not officially launch until November 6th but you can put yourself on the early notification list now.

I urge anyone interested in taking their business up to the next level to take advantage of this offer and sign up.  You can get yourself on the list and get more details here: Maverick Business Insider

I sincerely hope this review is helpful to you and that if this sounds like something from which you can benefit, that you are able to grab your own copy, devour it, and put it into action like I did.

That’s all for now.

Onward & Upward!

Sam Knoll

Filed under Blog, Free Resources, General Musings, Product Reviews by  #




If you’ve done ANY copywriting at all you should be acutely aware of just how important the headline is relative to the success of an overall piece.

The headline is the hook, the pull, the first interaction, and as such sets the tone while acting as the touch point the reader uses to decide if reading the balance of the piece is even worth their valuable time.

The following is a handful of 13 headlines I feel are among the all-time greats.  If you look around you’ll see that many variations of these are used in much of the marketing you see.

Here goes:

 1. "The Secret Of Making People Like You"

This headline drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement — one which, by itself, built a big business.  It speaks to people’s insecurities and general desire for approval.


2. "How To Win Friends And Influence People"

This headline helped to sell millions of copies of the book of the same title. This is a great examp[le of the classic "How to" headline format.  Again, it speaks to people’s desire to have friends (how do you think MySpace, FaceBook and the like have done so well) but this one also grabs on to the desire to rise above the folks around you.  Mind control at its finest (did I mean the headline or what it is selling?).

3. "You Can Laugh At Money Problems — If You Follow This Simple Plan"

This headline hits the reader with something pretty much everybody wants to be able to do.  After pulling you in with an almost universal desire (to solve an almost universal problem) it then hooks you with the offer of a "Simple Plan" you can use to solve the problem.  Emotional entry and strong hook.


4. "When Doctors "Feel Rotten" This Is What They Do"

This headline has got a number of elements at work.  First, it combines the instant authority of the Doctor with a familiar human issue of  "feeling rotten".  The reader continues into it because 1. An authority is speaking, and 2. That authority feels just like I do sometimes.  It is also unusual to think of a doctor not feeling good so that element grabs the reader.   It also suggests the existence of a solution to feeling rotten, and that solution happens to be what the authority on NOT feeling rotten does when he/she feels rotten.  It must be a great solution!

5. "Five Familiar Skin Problems — Which Do You Want To Overcome?"

This headline pulls you in just out of curiosity.  Just what are the five problems and do I have any of them.  It then speaks directly to you, making you answer a question.  Byopeningg that communication it hooks you into moving further into the ad.

6. "How Often Do You Hear Yourself Saying: "No I Haven’t Read It: I’ve Been Meaning To"

I’m about to use a slight variation of this one myself (stay tuned for This headline was part of an ad for a well known book club.  It speaks to a very large market as most people would probably be able to say it applies to them.    The words hit upon the emotional guilt button.  Variations of this headline have been used in all sorts of markets for manydifferentt products.

7. "Do You Do Any Of These TenEmbarrassingg Things?"

We are all afraid of embarrassing ourselves.  No one likes to be criticized, looked down upon, talked about, etc.  The reader is magnetically drawn in by the need to know just what the ten things are, to make sure they aren’t unwittingly doing any of them.  My god… maybe folks are laughing at me behind my back and I don’t know about it.

8. "Six Types Of Investor – Which Group Are You In?"

Interesting lead generation headline.  Even if you aren’t an investor you know you should be.  Just what are the types and which would you be?  This headline could be modified to fit almost any topic.  Rather than investor it could be Parent, business owner, teacher, marketer, etc.  The list can go on and on.  The curiosity factor hooks the reader and also preps them for choosing which group they fit – so they can be properly marketed to.

9. "They Laughed When I Sat Down At The Piano… But When I Started To Play!"

We see this one all the time. Americans especially love to see the underdog triumph.  It’s a lot like the old Atlas comic book ads that featured the 98 poundweaklingg getting sand kicked in his face.  We all loved it when that guy got pumped up and knocked out the bully.

This headline also uses the emotional issues ofembarrassmentt, dominance, victory, acceptance and a number of others.  We’d all like to have that feeling one would get when we surprise them all and triumph… especially beating the folks that laughed at us.

10. "Little Leaks That Keep Men Poor"

Again, the reader needs to know "What are the leaks?",  " Am I the victim of any of them?", "I don’t want to be poor.  He who has the most gold when he dies wins so how to I stop these leaks?"  Need I say more?

11. "To Men Who Want To Quit Work Someday"

This headline is pretty obvious.  It is speaking to men (a pretty large pool) first and to the fact that most everyone would like to be able to quit work.  Men also stress and worry over their ability to retire.  This one grabs its intended victim, and twists the knife as it drives it in.

12. "Imagine Me… Holding An Audience Spellbound For 30 Minutes"

Very effective combination of words.  It speaks to the reader.  It is humble which helps create acceptance.  It also speaks to an issue for sooo many people: public speaking.  There is also then an element of "shoot, if HE can do it surely I can".

13. "This Is Marie Antoinette — Riding To Her Death"

A straight "fascination" as Eugene Schwartz used to call them.  The headline is designed to make the reader feel they’ve got to take a peek at this.  The words paint a good picture while tickling our morbid sense of curiosity.  I love it.


That’s it for the 13 my friend.  Take a moment and read back through that list.  Then take another few moments and see how you might modify and adapt one or more of them for your own purposes.   Also look at the next magazine headlines you see from a different perspective.  You may just start to recognize variations of headlines you’ve seen before.

"There’s gold in them thar words… gold I tell you."

Onward & Upward!

Sam Knoll


Filed under Blog, Copywriting, General Musings by  #


Here’s a quick dose of marketing common sense that has the potential to dramatically improve the ROI for most any marketing campaign… yet almost no one uses it.

Anyone involved in marketing knows that the more targeted you can be when selecting your list of prospects, the higher your conversion rates.  This is called matching the message to the market.

Demographics, geographics, and even psychographics are all ways of slicing and dicing a prospect list in an attempt to pair down the list to a group that has the best match for your message.  Demographics and geography are the two statistical characterizations that have been used the longest.  These involve filtering a list based upon the message recipient’s geographic location followed by variables such as income, age, sex, home ownership, etc.  Psychographic variables by contrast, are any attributes relating to personality, values, attitudes, interests, or lifestyles. 

These three filters continue to be the standards by which most marketers determine their prospect lists.

Now let’s take things a big step even further.

Consider the following:

Let’s say I sell designer purses.  These purses are all made by high-end designers and are quite pricey.

When creating a target list I would probably use the following selects (Please note that I am simplifying this for the example.  This list could be drilled down even further in terms of demographics):

Gender – women

Avg Income – $100K+

Geography – I would limit this to larger cities in the US which could be selected by Zip code or a variety of other geographic designations

Age – 25 to 70

Travel – frequently

Hobbies and interests – apparel and fashion

And there are many more.

If we stop there we’ll most likely have a pretty large list with some very good prospects on it.  There is some potential to sell some purses to the resulting list.  I am not sure what the ROI will be but if my landing page and data collection process on the page are good I will add a healthy number of prospects to my own list, and will sell some purses in the near term as well as in the future.

Now, lets consider just one more important factor:

I happen to be selling my purses via a website. 

Does it do me any good to put my message in front of women who do not use credit cards?  How about women who do not shop online?  Even if they do use credit cards and shop online, how frequently do they do so? 

Those are just a few examples of behavioral targeting that can be added to the mix.  Think about how much more refined that list would become when you add the behavioral aspects to your list selects.

There are a growing number of behavioral targeting options ranging all the way down to very scientific data research that can asses a site visitor’s intent vs. interest.  This is pretty awesome stuff that You should consider adding to your marketing arsenal if you have not already.

Onward & Upward!

Sam Knoll


I’ve just stumbled across (and no… I did not actually find this on a new Tell-A-Friend service that I feel has the potential to take the marketing world by storm. 

This is not the standard TAF system like you see on many sites.  You know the ones:

  • Enter your name and email address
  • Enter The names and email addresses of up to 5 friends
  • Customize the note (if you like)
  • Hit send and the page if shared.

 There are a few systems out there that add a few more bells and whistles to this basic concept.

Paul Galloway offers a fantastic application called Tell-A-Friend-Pro, otherwise known as TAFPro, that has a little advertised "Advanced" version.  This special version of his software adds a number of contest features that can be used to further entice prospects to share your product or service with their friends.  There are also some nice data passing aspects of this version that bring it up another notch in functionality.  We’ve used TAFPro (Advanced) for a number of clients in the fashion industry and enjoyed excellent results, growing their lists very rapidly.

Now, things have come a step even further as the coding wizards and the creative marketers have joined forces to create a whole new generation of the tell-a-friend concept.

If you’ve been involved in any of the major social media sites (i.e. FaceBook or LinkedIn) then you’ve seen this new technology in action. 

If you aren’t sure what I’m talking about all it takes is popping into your FaceBook account and looking into adding more friends.  One of the options you are given is to log into one of a number of free email accounts and invite friends.


Once that is done, the system will pull in all of the contacts in your address book, identify which of them are already on FaceBook and ask you which you want to befriend, and then ask if you want to invite all contacts NOT yet members of FaceBook.

I don’t know about you, but I have a VERY large list of people in my address book.

Hmmmm, could a system like this be a contributing factor to how rapidly FaceBook’s membership has grown?

My friend, earlier this year this same TAF technology came out in the form of a number of software products that give anyone with a website the same Tell-a-friend capabilities.  OK, so that is great, but here is the downside… if you want to take advantage of this new technology to build your own lists, you’re going to have to cough up $147 to get your hands on it.  This one is called ViralInviter and is the current king of the hill in terms of features.

Ah, but my headline said FREE didn’t it?

Yes it did and the reason is that I have found a new product that does most of what these other more expensive products will do… and it’s free!

te!! a friend.jpg

This is an awesome, free, viral, list-building tool created and distributed by Social Twist.

The interface is super easy to use, has some level of choices and customization and is also about as easy to install on a website or blog as it possibly could be.

I configured and installed it on this blog as a plugin, designed for WordPress.  Take a look around through my posts here and you’ll notice that there is a cool looking tell-a-friend button at the end of every post.  If you want to see how it works, feel free to go ahead and share any of my posts that you feel others would want to know about.

That button you see there is not the only option either.  You get a variety of design and color choices as you see below.

te!! large.jpg

I could go on and on here as you do get even more customization, including the look of the TAF form (which comes up in a very cool light-box), the email messages, which channels you want to offer, and more.  There is even a great stats reporting area.

On a final note, there are 4-5 different paid versions you can get if you have some specific commercial applications for this tool.  These different versions add some additional customization and abilities.  At present, the only way to get the pricing info is to email them and then have a phone call with one of their reps.  I’ll be on the phone with them tomorrow.

I recommend you give Social Twist’s Te!!-a-Friend a try and see what it can do to expand your business.

Now before you leave, I would like to ask you to do two things:

1. Leave a comment below and share your opinions on this post, TAF products, the evolution of TAF, etc.

2. Go ahead and click on the TAF button at the end of this post (just down below) and share this information with your friends.  They’ll thank you for it.

That’s all for now.

Onward & Upward!

Sam Knoll

(Here’s that button)


Filed under Blog, Free Resources, Online Marketing, Product Reviews, Software by  #


Listen in as I join Chris Curtis for deep discussion about eCommerce 2008 – what to expect this year in online marketing, promotion and sales!

Chris is an extremely informed marketer, promoter, and a very adept interviewer.  On top of all of that she is an awesome person.

Use the player below to listen in on the interview.


There are some great nuggets of IM and general marketing wisdom in this interview.

You also get a further look inside the head of Sam Knoll.

Onward & Upward!

Sam Knoll


Made with Semiologic Pro &bull