Holy Cow my friends!

I just received a very interesting email today that I know will create a real issue for many PPC marketers.


Here’s the short story… Yahoo has decided that they are closing down the Yahoo Search program. 

Now maybe I am wrong here but when I read that email above that is exactly what it says to me. 

"…we have decided to close the program effective April 30, 2010."

Am I reading that correctly?

Then they go on to recommend that all of us Yahoo Search marketers go on and begin using Chitika.  That is fine (I already have an account) but it is a whole different world.

Now the people for whom this will be the biggest blow is all of those 150,000+ folks that were tossed out on their A$$’s by Google earlier this year.  Remember when Google started sending messages to AdWords users telling them that their accounts were closed and their could NEVER open a new account again?

I know for many of them the only (obvious) option was to roll their efforts over to Yahoo.  MSN (Bing) just doesn’t return the traffic like most folks are used to so Yahoo seemed to be the best option. 

Well No Longer.

Good Bye Yahoo and hello marketing way outside of PPC .

Now,  please tell what you think of this amazing move?  Smart or not.  Ballsy or not.  Scary or not!  Tell me what you think.

Onward & Upward!

Sam Knoll

Filed under Adsense, Blog, General Musings, Online Marketing by  #


If you put any of your online time and effort into Google Adsense then you must be aware of this new development.

Google has decided, as Google is prone to do, that they are changing the way they allow the use of graphics near Adsense ad blocks.

Who knows what enforcement will be like on this but it is quite worth your being aware of.

If you’re using images near your ads you probably have some time to make the appropriate changes to be in compliance.  That said, it is your call as to how fine a line you wish to walk.

The official Google Adsense guidlines can be found in Google’s Adsense Blog.

Now, there was one more element in these guidelines that could affect most any Adsense user.

Here’s the quote:

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.

Hmmm, seems to be taking aim at blending your ads in with the content of your site.

This could get ugly!

Onward & Upward!

Sam Knoll

Filed under Adsense, Blog, Online Marketing by  #

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