Comments on: It’s Often Easier Than You Think… http://ask-samknoll.com/9/its-often-easier-than-you-think/ Sat, 31 Dec 2011 21:34:02 +0000 hourly 1 By: SamTheEagle http://ask-samknoll.com/9/its-often-easier-than-you-think/#comment-5 SamTheEagle Sat, 09 Dec 2006 16:47:37 +0000 http://ask-samknoll.com/2006/12/08/its-often-easier-than-you-think/#comment-5 Poppops, Your comment on the "instant gratification" is a very valid one. Here's another angle on it... Sell digital products and use the physical version as an upsell. Or Sell physical products and deliver SOME of the package instantly in digital format as an added "Bonus". That maintains the perceived value of the physical product and satisfies the instant gratification issue as well. Plus, you are giving them a "Bonus" which all buyers love to get. Onward& Upward! Sam Poppops,

Your comment on the “instant gratification” is a very valid one.

Here’s another angle on it…

Sell digital products and use the physical version as an upsell.

Or

Sell physical products and deliver SOME of the package instantly in digital format as an added “Bonus”. That maintains the perceived value of the physical product and satisfies the instant gratification issue as well. Plus, you are giving them a “Bonus” which all buyers love to get.

Onward& Upward!

Sam

]]> By: Sam Poppops http://ask-samknoll.com/9/its-often-easier-than-you-think/#comment-4 Sam Poppops Sat, 09 Dec 2006 01:49:50 +0000 http://ask-samknoll.com/2006/12/08/its-often-easier-than-you-think/#comment-4 I couldn't agreee with you more Sam. Fulfilling orders for physical products is not necessarily a big deal (especially when your order volume is low), but offering physical products has the tremendous advantage of differentiating you from the crowd ... because most Internet marketers don't or won't do it. Instant delivery with digital products seems attractive because of the ability to satisfy an impulse purchase "instantly", and because this type of system requires no extra work for the marketer, but for many customers waiting a little longer for "the real thing" is OK. Poppops I couldn’t agreee with you more Sam. Fulfilling orders for physical products is not necessarily a big deal (especially when your order volume is low), but offering physical products has the tremendous advantage of differentiating you from the crowd … because most Internet marketers don’t or won’t do it.

Instant delivery with digital products seems attractive because of the ability to satisfy an impulse purchase “instantly”, and because this type of system requires no extra work for the marketer, but for many customers waiting a little longer for “the real thing” is OK.

Poppops

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