Comments on: Pull Marketing Part 2: The Red Pill or the Blue Pill http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/ Fri, 03 Sep 2010 15:19:18 +0000 hourly 1 By: Carol027 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-157 Carol027 Wed, 16 Apr 2008 15:21:23 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-157 Blue Ocean strategy! Wow, this has taken a whole new direction. What I find amazing is that a tremendous number of marketing people have read (or listened to) that book but next to none ever seem to apply the concepts successfully. We see it in big business some but it is rarely discussed for us little folk. I do agree grabbing onto pull marketing and applying it could be an important piece to the puzzle of creating "Blue Oceans". Sam... are we going to have a completely different series on business differentiation :-) ? Carol Blue Ocean strategy!

Wow, this has taken a whole new direction.

What I find amazing is that a tremendous number of marketing people have read (or listened to) that book but next to none ever seem to apply the concepts successfully.

We see it in big business some but it is rarely discussed for us little folk.

I do agree grabbing onto pull marketing and applying it could be an important piece to the puzzle of creating “Blue Oceans”.

Sam… are we going to have a completely different series on business differentiation :-) ?

Carol

]]> By: Ned Carey http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-156 Ned Carey Wed, 16 Apr 2008 13:50:58 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-156 I read Blue Ocean strategy. Yes it is a good book. Actually I listened to it on my iPod during my morning walks. (Listening to motivational and educational stuff on my iPod while I walk is sort of my Blue Ocean strategy to be more productive.) It reminded my of one of the first books I ever read on Marketing -Positioning by Al REis and Jack Trout. I am sure you have read that one too. I read Blue Ocean strategy. Yes it is a good book. Actually I listened to it on my iPod during my morning walks. (Listening to motivational and educational stuff on my iPod while I walk is sort of my Blue Ocean strategy to be more productive.)

It reminded my of one of the first books I ever read on Marketing -Positioning by Al REis and Jack Trout. I am sure you have read that one too.

]]> By: SamTheEagle http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-155 SamTheEagle Wed, 16 Apr 2008 04:31:34 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-155 Ned and Charles, Thank you guys and Right On! We do need to "Change or Die" (as we say it at the agency). The world has changed and not enough of the marketing has changed with it. Wait... maybe having the majority of the marketing world banging their heads together while we speed into a new direction isn't a bad thing at all. Read the "Blue Ocean Strategy" and even more aspects of this all start to make even more sense. Sam Ned and Charles,

Thank you guys and Right On!

We do need to “Change or Die” (as we say it at the agency).

The world has changed and not enough of the marketing has changed with it.

Wait… maybe having the majority of the marketing world banging their heads together while we speed into a new direction isn’t a bad thing at all.

Read the “Blue Ocean Strategy” and even more aspects of this all start to make even more sense.

Sam

]]> By: Charles http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-154 Charles Wed, 16 Apr 2008 04:17:53 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-154 Fascinating series! This is the sort of marketing thought of which I feel we need much more. The world is changing and unless we change how we are engaging prospects and customers we will be left by the wayside. The idea of push is really the fast and easy way to do it which I feel is the primary reason it is the most widely used... fat and lethargic we have become ;-) I look forward to the balance of these "examinations" as you call them. Cheers! Charles Fascinating series!

This is the sort of marketing thought of which I feel we need much more. The world is changing and unless we change how we are engaging prospects and customers we will be left by the wayside.

The idea of push is really the fast and easy way to do it which I feel is the primary reason it is the most widely used… fat and lethargic we have become ;-)

I look forward to the balance of these “examinations” as you call them.

Cheers!

Charles

]]> By: Ned Carey http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-151 Ned Carey Mon, 14 Apr 2008 17:35:19 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-151 <p>Thanks for the reminder about push vs pull. I loved the "Never engage the enemy. . . " comment as well as the video.</p> Thanks for the reminder about push vs pull. I loved the "Never engage the enemy. . . " comment as well as the video.

]]> By: Digby http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-149 Digby Mon, 14 Apr 2008 15:57:19 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-149 Yes I get the feeling that as consumers get more savvy this will require marketers to adopt more reciprocal tactics. The idea being to start using different psychological triggers. This is a good example of how everything changes over time... Yes I get the feeling that as consumers get more savvy this will require marketers to adopt more reciprocal tactics. The idea being to start using different psychological triggers. This is a good example of how everything changes over time…

]]> By: SamTheEagle http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-148 SamTheEagle Mon, 14 Apr 2008 15:50:23 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-148 Hi Scott, First off, thank you very much for the kind words. I spent some time on your site (good URL) and see a variety of things you could do to ramp things up and make your online efforts more successful. I would guess you feel you have what people want and are teetering on the brink of them knowing about it and asking for it in mass numbers. Am I not correct? The material you've produced is very good. You come across as an impassioned speaker with a tremendous of knowledge to give. You are also already giving a lot of information to your visitors. Your free chapters do count as giveaways but at present are a little difficult to find on the site. A key piece to this puzzle for you will be the proper presentation and dissemination of your materials on a grand scale. The idea of giving to receive is at the root of pull marketing, but must be done in the right way. You are on the right track though. I see a wide variety of things you can do and will shoot you an email with some further suggestions (yes, it is good to give away information on one's site but not ALL of it ;-) Many thanks again. Regards, Sam Knoll Hi Scott,

First off, thank you very much for the kind words.

I spent some time on your site (good URL) and see a variety of things you could do to ramp things up and make your online efforts more successful.

I would guess you feel you have what people want and are teetering on the brink of them knowing about it and asking for it in mass numbers. Am I not correct?

The material you’ve produced is very good. You come across as an impassioned speaker with a tremendous of knowledge to give.

You are also already giving a lot of information to your visitors. Your free chapters do count as giveaways but at present are a little difficult to find on the site.

A key piece to this puzzle for you will be the proper presentation and dissemination of your materials on a grand scale.

The idea of giving to receive is at the root of pull marketing, but must be done in the right way. You are on the right track though.

I see a wide variety of things you can do and will shoot you an email with some further suggestions (yes, it is good to give away information on one’s site but not ALL of it ;-)

Many thanks again.

Regards,

Sam Knoll

]]> By: Scott Sheperd http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-147 Scott Sheperd Mon, 14 Apr 2008 15:27:53 +0000 http://ask-samknoll.com/51/pull-marketing-part-2-initial-disection/#comment-147 <p>Great article. I understand the logic of giving something first. I assume in the boat situation the gift is the humorous video which is at the same time informational. What is happening to me is I get somewhat discouraged that all I see being marketed on the internet are programs on how to make money and not real products. I am a speaker and an author. I do a lot of things in businesses, healthcare and education and have had seven books published. I am trying to market some of these books. One topic I do a lot of is stress. I have a very different approach to stress and it goes over very well in my talks. I have sold a few thousand of the books at my talks. What I am trying to do is figure out ways to generate passive income where I don't have to do the talk to sell the book. On my website I do give an excerpt of the book for free. Would that count as a giveaway? I'm not sure how to get that excerpt off of my website and into correspondence in my social networks. I also have things for kids and parents on self esteem and for people dealing with loss or illness. It is not superficial stuff. I believe in it and I want to get it out there. That's why I locked on to you. You look like you know what you are talking about. Thanks for your ideas My website is</p> <a href="http://www.mystresscoach.com" target="_blank" rel="nofollow">www.mystresscoach.com</a> <p>  If you go there you can see my products. I also have done some music videos that I have done with original music that is inspirational and one is funny. They are on you tube right now as well as my site. Maybe I should send one of the videos as gift. Oh well. </p> Great article. I understand the logic of giving something first. I assume in the boat situation the gift is the humorous video which is at the same time informational. What is happening to me is I get somewhat discouraged that all I see being marketed on the internet are programs on how to make money and not real products. I am a speaker and an author. I do a lot of things in businesses, healthcare and education and have had seven books published. I am trying to market some of these books. One topic I do a lot of is stress. I have a very different approach to stress and it goes over very well in my talks. I have sold a few thousand of the books at my talks. What I am trying to do is figure out ways to generate passive income where I don’t have to do the talk to sell the book. On my website I do give an excerpt of the book for free. Would that count as a giveaway? I’m not sure how to get that excerpt off of my website and into correspondence in my social networks. I also have things for kids and parents on self esteem and for people dealing with loss or illness. It is not superficial stuff. I believe in it and I want to get it out there. That’s why I locked on to you. You look like you know what you are talking about. Thanks for your ideas My website is

http://www.mystresscoach.com

  If you go there you can see my products. I also have done some music videos that I have done with original music that is inspirational and one is funny. They are on you tube right now as well as my site. Maybe I should send one of the videos as gift. Oh well. 

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