Adsense Marketers Beware This Change…

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If you put any of your online time and effort into Google Adsense then you must be aware of this new development.

Google has decided, as Google is prone to do, that they are changing the way they allow the use of graphics near Adsense ad blocks.

Who knows what enforcement will be like on this but it is quite worth your being aware of.

If you’re using images near your ads you probably have some time to make the appropriate changes to be in compliance.  That said, it is your call as to how fine a line you wish to walk.

The official Google Adsense guidlines can be found in Google’s Adsense Blog.

Now, there was one more element in these guidelines that could affect most any Adsense user.

Here’s the quote:

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.

Hmmm, seems to be taking aim at blending your ads in with the content of your site.

This could get ugly!

Onward & Upward!

Sam Knoll

Comments on Adsense Marketers Beware This Change… Leave a Comment

December 19, 2006

Holy S(omething),

This is getting scary. You say that G says:

“Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.”

So where are we headed? The previous “be careful…” doesn’t even fit with their own guidance about how to best display ads on my site.

Leaves one sort of unsettled about just where G is going next.

December 22, 2006

Roger Auge @ 4:05 am #

Thanks Sam…this is good info to have as I prepare all my sites for the new year!

Roger Auge
Founder of The Profit Messaging Business Network
http://www.profitmessaging.com

SamTheEagle @ 6:39 am #

I agree changes like this are scary as they (as Google does so well) tend to hand down rules that are pretty darned ambiguous at times. The rest of us have to then guess how to work within their framework. The true test will be in some testing as we move forward in 2007.

I am sure this is not the last we will hear about this.

Sam Knoll

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