Google isn’t just for online advertising anymore…

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Well I suppose it was only a matter of time.

Google has announced they are branching out of the online world into offline advertising.

Their Adwords and Adsense programs have proven to be so profitable (estimated revenues to exceed 10 billion this year) and in-demand that they are now going to try their hand in a number of additional arenas.

They did try a print ad program earlier this year which bombed.  They are apparently reworking that concept. 

In the mean time they are trying their hand at radio of all things.

You can read all about it in this Washington Post article.

There is also more coming out regarding their efforts in television and print.  In fact, Google plans to all but dominate the advertising world it seems.

Here’s an excerpt from today’s Wall Street Journal (If you are not yet an online subscriber to the Journal, I recommend you join for just $40/year)

"The ultimate goal, Google Chief Executive Eric Schmidt told reporters in October, is to let advertisers buy a broad menu of ad types and distribution through Google’s single Web-based interface. "The long-term fantasy is we walk up to you and you give us, say, $10 million and we’ll completely allocate it for you" across different media and ad types, he said in an interview last month. All types of ads can be made more effective, for instance by targeting them to consumers more likely to be interested in them, Mr. Schmidt said. By tackling that problem, Google expects to expand its share of global advertising sales."

Amazing what you can do with Billions of dollars in revenue!

Onward & Upward!

Sam Knoll

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