Single Optin may not be all that bad…
Email marketing is an interesting creature.
The volume of messages hitting consumers these days (not even taking Spam into account!) can be quite staggering.
I’ve read at times that email marketing is dying and we as business owners need to look at alternative vehicles through which to reach our market.
This is largely due to the increasing level of competition within the consumer’s inboxes.
Then I read an article like the the most recent Marketing Sherpa piece I received and I see that the oposite CAN be true.
The article is a case study (like all Marketing Sherpa pieces) of how an online business converted their email marketing efforts from double to single optin… and thrived siginificantly.
You can read the article by visiting Marketing Sherpa where it will be available for the next 10 days. After that you have to pay for access.
Now, on the subject of Marketing Sherpa, if you aren’t familiar with them… you need to be. Founder Anne Holland has created an incredible resource and thriving business. Their business model alone is very worth investigating.
Basically, they produce reports covering a variety of aspects of marketing. These reports they make available online for free for 10 days. As I said above, after that you have to pay for access. In the process they establish themselves as a "go to" agency for research and information and they pull in tons of prospective buyers.
Subscribing is free and you can pick and choose which areas of marketing you wish to hear about.
I urge you to become a subscriber now.
Onward & Upward!