July 21, 2010

On-Page Search Engine Optimization – All you need!

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OK gang!

This one is pretty easy first to understand which pieces need to be affected and then to do it. This problem is… most people cut themselves short and don’t ever take the time to actually put it all in place.

Now, I said that this is not hard to do and it isn’t. It just takes making sure all of your bases are covered very carefully.

On-page Mandatories

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Now, as there are 13 different factors (and actually there are more!) that need to be affected I am going to revisit this post over the next few weeks to cover each of the different factors and explain each of them.
Today,  let’s start with the first three of them:
1. Keyword In Domain Name – this one is an easy one.  If we do a search for just about any topic we shall see that often the first ranked page (or one of the first) will have the search term within it’s name.
In terms of best domain names, .com, .net and .org are the best domains. The rest are a little harder to rank for as the SE’s don’t seem to give them the same credibility (OK… we won’t get into .org and .edu sites right now as they are a different ball game).
Now, if you can’t get a domain name with your keyword directly in it then try using hyphens between the words as the next best option. You can also add a prefix or suffix to the domain name, like theseowebsite.com or seowebsitereviews.com.
If you do try one of the above please keep in mind that a name with a suffix seems to rank better than a name with a prefix added.  In short you want the target keywords to be at the front of the name.
There are many other factors that also need to come into play but if they are also in place then the site with the search term in it’s name will win out.
2. Keyword in Page Title Tag – This one is even easier than the last one.  All you need to do is have the actual target keyword (phrase) in the page title of the page.
This shows up in the tags within the pages actual code.  In short you MUST have a Title tag… period.
The tags on a web page do not hold nearly the power they did a few years ago but they are still important to hit properly.  In short we want then to be correct so the SE reads them and displays our page as we want it and taged with the terms we feel are important.
Google will read your title tag and use it to determine what your page is about. In short, the title tag is noted to have consistent positive correlation with higher website rankings.
It will  be extremely rare to find a page ranking well that does not have its keyword in it’s title tag.
3. Keyword in the URL – This is really only important in cases where you want to see internal pages ranking for specific terms.  In these cases you want the keyword in the pages name.  This works in similar fashion to the domain name itself.
Think about a blog for instance.  It will be much easier to rank for a term that is in the URL identifying the page as opposed to a year/month/day/ post number.  If you are blogging… and frankly for all sites please make sure the URL’s of each page properly identify the actual page topic.
Well that is all I am covering today.  In my next post I will go over the next 3-4 pieces of this little seo puzzle.
Onward & Upward until them my friends.
Sam Knoll
P.S. Please feel free to enter any comments you may have here as it is an important part of all of us learning together.

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May 21, 2010

My Firms Current SEO/SEM and PPC Services

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Here is a brief slide show (I wanted to try out the slideshare Plugin here) detailing much of what we do when we work with a client on Search Engine Optimization, Search Engine Marketing, and Pay Per Click marketing.

There is of course some variety in what we do with each client and how much we charge for our services… but this is a great overview.

If you hover your mouse over the slide show you will see a variety of controls at the bottom.

If you want it to play automatically (10 seconds per slide) hit the play button on the far right.  If you want to move between the slides at will use the plus and minus signs at either side of the show.

SEO/SEM Overview for I-3
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Come visit us at our SEO website and set your self up for a free consultation.

Sam

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Filed under Free Resources, General Musings, Gifts from Sam, Online Marketing, SEO by SamTheEagle #

Fantastic piece of video advertising

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This video was created by w small shop in England.

There was no brainy ad group with big budgets behind this. The budget on it was terribly small.

What they created hits every heart string available in awesome fashion. They paired relationship, human touch, passion, love, and what we all do every day… “Driving”. It is a wonderfully understated piece that is worth watching a number of times to get the true gist of what they created.

Watch this first for the video and what it says.

Now, watch it again and take in the important aspects of the pieces involved like the people, the hands touching,  the perceived relationships, the household,  etc.  It is a masterful piece.

Onward & Upward!

Sam

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Filed under Blog, Internet Video, Offline Marketing, Online Marketing, Videos by SamTheEagle #

March 31, 2010

Yahoo Search is No More!

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Holy Cow my friends!

I just received a very interesting email today that I know will create a real issue for many PPC marketers.

yahoo-gone.png

Here’s the short story… Yahoo has decided that they are closing down the Yahoo Search program. 

Now maybe I am wrong here but when I read that email above that is exactly what it says to me. 

"…we have decided to close the program effective April 30, 2010."

Am I reading that correctly?

Then they go on to recommend that all of us Yahoo Search marketers go on and begin using Chitika.  That is fine (I already have an account) but it is a whole different world.

Now the people for whom this will be the biggest blow is all of those 150,000+ folks that were tossed out on their A$$’s by Google earlier this year.  Remember when Google started sending messages to AdWords users telling them that their accounts were closed and their could NEVER open a new account again?

I know for many of them the only (obvious) option was to roll their efforts over to Yahoo.  MSN (Bing) just doesn’t return the traffic like most folks are used to so Yahoo seemed to be the best option. 

Well No Longer.

Good Bye Yahoo and hello marketing way outside of PPC .

Now,  please tell what you think of this amazing move?  Smart or not.  Ballsy or not.  Scary or not!  Tell me what you think.

Onward & Upward!

Sam Knoll

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February 9, 2010

Google Parisian Love – 2010 Super Bowl XLIV Commercial

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I just finished watching a whole list of commercials that were shown in the Super Bowl.  I have to say that one of them really stood out for me.

Yes, the Dorito commercials killed me (actually I do some work with the guys that created that video for their SmallHD.com company).

But all of the laughing aside… I am an Internet guy.  Shoot if your reading this it is because you too are an Internet person. 

The commercial that really got me was Google’s Parisian Love Story. 

 

 
 
Now, I know some of you may not have liked this one but I thought it was an interesting look at one of the ways our world operates these days.  You realize that so darned many aspects of what we do originates on the Internet and for many of us that means on Google.
 
Now besides some commentary on Internet use, I also thought it was a little moving.  I mean, it had all of the makings of a great love sorry spelled out right before us.
 
Hit the play button above and check it out.
 
Onward & Upward!
 
Sam Knoll

 

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